3marketeers | Creative | Case Study: All Covered


"3marketeers solutions for Demand Creation are over 300% more effective than telemarketing & 1000% better than traditional direct mail."
Andrea Skov - V.P. Business Development
 

Opportunity

All Covered delivers professional IT services to SMB's(Small Medium Businesses) over a nationwide footprint. Generate leads among high level executives in small firms with 5 - 100 computer systems. The requirements included a means to generate responses, and also scale to 20 separate launches simultaneously. Achieving a ROI better than traditional Direct mail or Telemarketing was essential.
 

Solution

3marketeers implemented its BullsEye! technology to deliver messaging to multiple audiences. By identifying which messages resonated with each prospect, the sales force was prepared for conversations. The company can now cross sell various audiences within a prospect company therby creating a buzz.
 

Results

  • 46% response rate among target list
  • 30% of respondents resulted in meetings
  • Achieved 600% of target campaign goal
  • Launched in multiple regions simultaneously
  • Best performing marketing program since company inception
 

SCOPE

Company  >  All Covered
Industry  >  Consumer, Technology, Services, Start-Up, Nationwide, Consultative Selling, Information
Discipline  >  Collateral, Interactive/Multimedia, Channel Programs, Web Development, Lead Generation, Research, Program Identity, BullsEye!, Direct Mail, Advertising, Demand Creation, Messaging, Strategy, Broadcast, Literature, Ads