Building a Better Prospect List
An Overview and Best Practices for Effective List Development
Part of our webinar series: Filling the Sales Lead Pipeline for Your Company. The Tactics and Tips to Get You There.
Watch this webinar, “Building a Better Prospect List – An Overview and Best Practices for Effective List Development,” to learn about different list-building methodologies, options to ensure the best quality, and a list’s role in an effective demand generation program.
Speakers Frank Jamieson, Principal, Applied DM Research, Jeff Holmes, CEO of 3marketeers Advertising, and Beryl Israel, VP of Account Services, discuss effective list-building techniques and resources. In this webinar, they cover.
- List-building goals and timelines
- The difference between renting and owning your data
- Building a better list — methodology to get the best data in a timely fashion
- Appending, validating, and testing your data
- Checklist for better lists
- 7 tips to build a better list
Learn how to build a better prospect list as part of your overall demand-generation program. Having run hundreds of demand generation, retargeting, and marketing programs for clients, we’ll share what works best — and what doesn’t.
Download the Checklist to Building and Effective Prospect List (46.9 KB)