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# ROSA Programs

Date: 2023-02-09
Summary: Corporate Lead Gen Play Expands and Scales to Partner Lead Acceleration Program for AWS and Red Hat ROSA  Red Hat Open Shift on AWS (ROSA) was looking to turn up the heat on their corporate lead generation initiative when they teamed up with 3marketeers. What started out as a corporate play to 400k+ prospects evolved into a scalable Partner […]
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# Corporate Lead Gen Play Expands and Scales to Partner Lead Acceleration Program for AWS and Red Hat ROSA 
		
		Red Hat Open Shift on AWS (ROSA) was looking to turn up the heat on their corporate lead generation initiative when they teamed up with 3marketeers. What started out as a corporate play to 400k+ prospects evolved into a scalable Partner Lead Acceleration program. Both the corporate play and the Partner program continues to evolve and run today, with the corporate program surpassing their MQL lead goal to 122%. 

		**Red Hat and AWS ROSA: Corporate**

Corporate program included: 
- Emails and OnDemand Webinars 
- Prospect List Development 
- Real-Time Lead Alerts 
- Live Webinars 
- Content Syndication

															![](https://www.3marketeers.com/wp-content/uploads/2023/02/RedHat-AWS-Infocenter-CORPORATE-PROOF.png)															
															![](https://www.3marketeers.com/wp-content/uploads/2023/02/RedHat-AWS-Email-CORPORATE-PROOF-e1676489031973.png)															
															![](https://www.3marketeers.com/wp-content/uploads/2023/02/RedHat-AWS-LandingPage-CORPORATE-PROOF.png)															
		**AWS and Red Hat ROSA: Partner Lead Acceleration** 

Each Partner program included: 
- Emails and OnDemand Webinar 
- Prospect List Development 
- Real-Time Lead Alerts  

Option to add: 
- Content Syndication  
- Custom Video Creation with Partner Speakers 
- Custom Webinar with AWS and Partner Speakers 
- LinkedIn Co-Promotion with Media 

															![](https://www.3marketeers.com/wp-content/uploads/2023/02/AWS-RedHat-ROSA-Infocenter-PARTNER-PROOF-e1676488002930.png)															
															![](https://www.3marketeers.com/wp-content/uploads/2023/02/AWS-RedHat-ROSA-Email-PARTNER-PROOF-e1676489590644.png)															
															![](https://www.3marketeers.com/wp-content/uploads/2023/02/AWS-RedHat-ROSA-LandingPage-PARTNER-PROOF.png)															
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