"I work with the same team...We don't have to keep retraining our agency."
Director, Marketing
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Opportunity
Ampro, an 18 year old, PC/104 board manufacturer was stuck with stagnant growth. 3marketeers was tasked to reposition the company into a horizontal market with $3 Billion in market potential, instead of its current vertical market opportunities of $150 Million. 3marketeers was also challenged with positioning and launching a new product family. |
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Solution
A new corporate identity was created, playing off the history of company within their market segment. By positioning the company and their solutions as being able to decrease a customer's time to market, 3marketeers highlighted how Ampro could help bring customers "faster time to profit!". |
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Results
Ampro has seen increased sales since the re-launch. By selling "Time to Profit" upper management has pushed product direction to engineers, versus having to convince engineers on technical issues. Additionally, online purchasing through an e-commerce engine deployed on site has increased margins for smaller sales. |
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SCOPE
Company |
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Ampro Computer |
Industry |
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Technology, Hardware, Semiconductor, International, Nationwide, OEM |
Discipline |
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Brand Identity, Collateral, Web Development, Direct Mail, Advertising, Messaging, Strategy, Launch Programs, Corporate Identity |
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