3marketeers | Creative | Case Study: Alacritech


"3marketeers understood the Network processor market and made very valuable recommendations that have paid off 10x over."
VP., Marketing & Sales
 

Opportunity

Alacritech, led by industry visionary Larry Boucher, was founded to provide data acceleration solutions that enable the highest performance and efficiency in networked systems. 3marketeers was called upon to create a complete marketing plan, define clear messaging, and execute tactics for the company launch within a 6-week time-table.
 

Solution

3marketeers launched the company through print and online sponsorship advertising, packaging, literature and website development. The complete program foundation was based on user, customer and analyst research.
 

Results

  • #1 market segment leader after 18 months
  • Sales ramp-up qtr./qtr.
 

SCOPE

Company  >  Alacritech
Industry  >  Technology, Hardware, Semiconductor, Emerging Market, Start-Up, Communications Systems, Networking
Discipline  >  Brand Identity, Packaging & POP, Web Development, Lead Generation, Messaging, Strategy, Literature