3marketeers | Creative | Case Study: Pinnacle - Broadcast


"Give my thanks to the whole 3marketeers team. You guys busted your butts to help me launch this division."
Director of Marketing
 

Opportunity

Launch a newly acquired division of Video editing products for the professional broadcast market. Create a Corp. standard for materials to be used worldwide that can be turn-key, quick to review, and easily translate to multiple products.
 

Solution

3marketeers created a "master Brand" template system that can be repurposed across multiple media. Utilizing a grid design system, we were able to quickly create new pieces complete with customer testimonials, product images, and montages showing product applications.
 

Results

  • Worldwide adoption of "Brand" guidelines
  • Enables consistency among inhouse creative
  • Cost-effective solution can be deployed quickly
 

SCOPE

Company  >  Pinnacle Systems
Industry  >  Technology, Hardware, Products, International, Media
Discipline  >  Brand Identity, Collateral, International Localization, Program Identity, Advertising, Launch Programs, Corporate Identity, Broadcast