"Give my thanks to the whole 3marketeers team. You guys busted your butts to help me launch this division."
Director of Marketing
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Opportunity
Launch a newly acquired division of Video editing products for the professional broadcast market. Create a Corp. standard for materials to be used worldwide that can be turn-key, quick to review, and easily translate to multiple products.
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Solution
3marketeers created a "master Brand" template system that can be repurposed across multiple media. Utilizing a grid design system, we were able to quickly create new pieces complete with customer testimonials, product images, and montages showing product applications.
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Results
- Worldwide adoption of "Brand" guidelines
- Enables consistency among inhouse creative
- Cost-effective solution can be deployed quickly
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SCOPE
| Company |
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Pinnacle Systems |
| Industry |
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Technology, Hardware, Products, International, Media |
| Discipline |
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Brand Identity, Collateral, International Localization, Program Identity, Advertising, Launch Programs, Corporate Identity, Broadcast |
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