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Total of 52 case studies matched your search criteria:

  • Adeza Biomedical

    3marketeers developed collateral along with an identity and graphics program that clearly educated time-compressed healthcare professionals on the risks of premature birth. Each sales sheet defined a specific category of women, their pregnancy, and also determined their risk. Advertising, literature and a new website developed by 3marketeers supported both the healthcare practitioner and potential patient.

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  • Alacritech

    3marketeers launched the company through print and online sponsorship advertising, packaging, literature and website development. The complete program foundation was based on user, customer and analyst research.

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  • Align

    We embraced the opportunity to evolve Align's brand with a fresh approach in their new print and lead generation/email campaigns. The message promoted practice growth for dentists with statistics supporting both Invisalign's popularity with patients and its improved clinical outcomes. A strong call to action focused on limited-time savings on training and drove dentists to a landing page for easy course registration.

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  • AMPRO Computer

    A new corporate identity was created, playing off the history of company within their market segment. By positioning the company and their solutions as being able to decrease a customer's time to market, 3marketeers highlighted how Ampro could help bring customers "faster time to profit!".

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  • Anritsu

    3marketeers developed strategic messaging differentiation and created a complete integrated advertising campaign through Print, Online, Tradeshow, Literature and Direct Response programs. Working with 3marketeers' onstaff Electrical Engineers, our design team was able to tap an extensive RF understanding and portray a worldwide messaging platform.

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  • ApplicationContinuity.Org

    The 3marketeers team worked to create a focused conference for IT and business professionals. Through print/online advertising, and viral marketing initiatives, 3marketeers was able to create, coordinate and execute to drive registrations within a target audience for AppCon 2007. 3marketeers managed the planning, negotiation, promotion and facilitation of the conference and helped to create the awareness that ApplicationContinuity.org and its sponsors were seeking.

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  • ApplicationContinuity.Org

    The 3marketeers team worked to create a focused conference for IT and business professionals. Through print/online advertising, and viral marketing initiatives, 3marketeers was able to create, coordinate and execute to drive registrations within a target audience for AppCon 2007. 3marketeers managed the planning, negotiation, promotion and facilitation of the conference and helped to create the awareness that ApplicationContinuity.org and its sponsors were seeking.

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  • BioMarker Pharmaceuticals

    3marketeers conducted focused research and determined a messaging strategy to reach distinct markets: partners, investors, potential employees and press. During 8 weeks, our team created a complete brand positioning, corp. identity program, literature, presentation materials, and website.

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  • Business Credit USA

    3marketeers designed a more intuitive, easy to use online user interface, thus increasing page views and enabling users to close online purchases easier. 3marketeers worked with users, integrators, and a backend programming team to develop a faster GUI for users interested in business credit information online. In addition, our design allowed for 400% more advertising opportunities, cross-selling of product, and less bandwidth requirements on data center servers.

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  • Coherent

    Utilizing our Application Development servers, 3marketeers built a 1650 page website, complete with client-side editing capabilities. Coherent can now upload press releases, change contact information worldwide, and more effectively communicate with customers. In addition, the brand guidelines developed by 3marketeers was deployed across a complete literature program.

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  • Diamond Multimedia

    3marketeers team members renamed the company and aggressively repackaged the product line to create an in-channel brand. The resulting effect created vast new opportunities for the new "Diamond Multimedia". Channel sales increased significantly via a new co-op advertising campaign and Diamond Multimedia soon went public. The elements of the brand created by our team still exist today on all packaging, the website and in the channel.

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  • Disney

    3marketeers worked directly with Disney's internal licensing team, 3rd party manufacturing, and a team of product developers to package, promote and position computer components under the Mickey Mouse and Pooh properties.

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  • Diversified Software

    Simultaneously launch International websites, print advertising, support literature and tradeshow materials. 3marketeers has also been highly successful in renegotiating drastically lower media contracts.

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  • eBay.com

    3marketeers created a series of online campaigns. They featured distinct messages, direct calls-to-action, and strong media buys. Each ad appealed to a specific segment. At the same time, all of the ads supported the eBay.com image and identity. The media buying and creative teams of 3marketeers optimized the entire campaign. This extended awareness of eBay.com to new market segments among those in the core "Power Seller" program.

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  • eTrade

    3marketeers worked directly with TradePLUS executives to develop the eTrade corp. naming, logo identity, nationwide advertising for early adopters, media placement, collateral, and direct marketing programs to launch the eTrade corp/product naming and concept. The eTrade Financial logo in use today, is a direct derivative of the work produced by 3marketeers for eTrade.

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  • evite.com

    3marketeers created a series of banner ads with distinctive, memorable themes. Each ad appealed to a specific segment yet maintained the overall evite.com image and identity.

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  • GTE Mobilnet

    3marketeers worked with the Mobilnet team to formulate a plan for collateral, direct mail, and end user materials. We created a modular approach to design, enabling our team to build 95 brochures to support 5 western regions. All direct mail, collateral, sales aids, co-op advertising, and support pieces were designed, copywritten, produced, printed, and shipped with a turnkey program by 3marketeers - thus GTE had very predictable budgets, schedules, and responsiveness.

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  • Heraeus Medical

    3marketeers implemented a BullsEye! Demand Creation/Lead Generation program complete with substantial messaging, backend lead analysis, ROI, target, and a real-time prospect tracking system. Prospect list included approx. 3,000 Directors of ICU and Directors of CCU for hospitals throughtout the USA, to be split among 11 geographically dispersed Sales Reps. Goal to preload decision makers with information, track responsiveness, and immediately notify sales team that prospect is viable. Also provided an automated lead scoring system to prepare Sales Rep's for initial conversation with Prospects.

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  • Heraeus Medical

    3marketeers implemented a BullsEye! Demand Creation/Lead Generation program complete with substantial messaging, backend lead analysis, ROI, target, and real-time prospect tracking. The prospect list included approximately 3,000 time challenged Directors of ICU and Directors of CCU for hospitals throughout the USA, which needed to be split among 11 geographically dispersed Sales Reps. The BullsEye! system preloaded decision makers with information, tracked their response, and immediately notified the sales team that a prospect was viable. The system also provided automated scoring to prepare Sales Rep's for the initial conversation.

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  • Hewlett-Packard

    3marketeers was given 6 weeks from conception to launch. Once the brand message was derived, complete graphics for a 125' x 125' tradeshow booth were created, which leveraged graphics from the prior direct mail program. A 3-minute video loop was created as a centerpiece for the booth, with re-purposing for additional launch pieces.

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  • IC Verify

    3marketeers positioned ICVerify as a young, innovative company, with technology solutions that were revolutionary. Each ad addresses a new product but continues to feature the baby and youthful elements. This idea has been spun off to other promotional avenues including trade show booths and direct mail marketing.

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  • InfoUSA

    3marketeers renegotiated existing media rates for InfoUSA, saving $500,000 over a six month period. By partnering with publishers, 3marketeers was able to help InfoUSA cut marketing costs by 70%, while increasing media exposure overall.

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  • Interbath

    3marketeers team members adopted a cosmetic sport/personal care approach that portrayed hardware bath items as easy to install and resulting in immediate gratification. Unconventional creative development was partnered with an evolving industrial design allowing Interbath to transition from a mid-level plumbing manufacturer to a top-tier bath consumer line. Interbath results proved substantial in the US market and were quickly adopted in Canada and Australia. This move forced competitors such as Kohler and WaterPik to make changes in their respective product lines as well.

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  • IrDA

    3marketeers worked in conjunction with the IrDA standards team to gather input from all members, worldwide. The resulting support literature was developed to assist in efforts to build the IrDA from its roots to a global base of acceptance. 3marketeers worked in conjunction with industry pioneer Ken Jacobsen, and helped create additional marketing in support of Temic IrDA efforts.

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  • Kidzmouse

    3marketeers was able to rapidly develop positioning, packaging, print advertising and an e-commerce enabled website. Working with Kidzmouse CEO on packaging concepts, 3marketeers coordinated design approvals working directly with License holders and international manufacturing partners.

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  • Kidzmouse

    3marketeers developed a template scheme for packaging, including product graphics, packaging graphics, and all creative deliverables within 3 weeks.

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  • Kodak

    3marketeers created a complete OLED materials campaign centered around "Brilliant Science". Positioning based on Kodak's reputation as an R&D powerhouse was parlayed to bridge the gap from inventor to materials supplier.

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  • Kodak

    Kodak turned to 3marketeers' BullsEye! to generate real leads, with measurable metrics. Our tailored BullsEye! Lead Generation program delivered unprecedented results among targets in the US and internationally with everything localized regionally.

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  • Kodak

    3marketeers created a complete OLED brand wrapped around "NuVue". In addition to obtaining an industry website URL to establish broad market awareness for analysts and press, 3marketeers created materials on behalf of Kodak that addressed product development audiences both in the US, Japan and China. Our unique program to incorporate web landing pages directly into the literature, enables Kodak to save money for product updates, specs, and ever changing technology enhancements without costly reprinting of brochures. All materials were translated regionally by 3marketeers teams in Japan.

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  • Kodak

    3marketeers created a complete OLED materials campaign centered around "Brilliant Science". Positioning based on Kodak's reputation as an R&D powerhouse was parlayed to bridge the gap from inventor to materials supplier.

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  • Kodak Image Sensors

    Kodak turned to 3marketeers for direction. After extensive research, we presented this positioning statement: Kodak leads the image sensor industry through sustained innovation. A unique combination of technological, design and support innovation has made Kodak the premier choice worldwide among high-performance image sensor suppliers. That spirit of innovation continues as Kodak leverages its unparalleled experience in imaging to expand its base of proprietary technology. By combining this fundamental core IP with strategic processes, Kodak produces image sensors to fill the areas of greatest importance to our customers' success.

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  • Madonna Needle Works

    3marketeers found that the most unique feature of the Madonna Needleworks kits is the innovative 3-D use of yarn in whimsical patterns and designs. To illustrate this point, we superimposed yarn "hair" over our models to highlight an emotional "interactive - fun" experience.

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  • msnTV

    Portable, flexible branding panels that can be utilized in regional events. Each piece coordinates with differing target markets and respective messaging.

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  • NetworkICE

    3marketeers created a corporate website complete with backend ecommerce capabilities, tracking, ROI metrics, and threaded support services. The website was launched within a 6 week start-to-live window.

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  • Pinnacle - Broadcast

    3marketeers created a "master Brand" template system that can be repurposed across multiple media. Utilizing a grid design system, we were able to quickly create new pieces complete with customer testimonials, product images, and montages showing product applications.

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  • Pinnacle Systems

    Consumer demand through both the Studio and a new EZ product line were driven through user-experience creative motifs. The messaging strategy emphasized "next-generation functionality" combined with "ease of use" for "Soccer Moms". The advertising campaigns employed nationwide and regional print, online, instore media channels, endcaps, and Co-op programs. An engaging look and feel was tailored for retail outlets including Best Buy and Circuit City.

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  • Pinnacle Systems

    Consumer demand through both the Studio and a new EZ product line were driven through user-experience creative motifs. The messaging strategy emphasized "next-generation functionality" combined with "ease of use" for "Soccer Moms". The advertising campaigns employed nationwide and regional print, online, instore media channels, endcaps, and Co-op programs. An engaging look and feel was tailored for retail outlets including Best Buy and Circuit City.

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  • Pinnacle Systems

    Consumer demand throughout the product line was driven through the creative motifs. The messaging strategy emphasized "next-generation functionality", "stability", and "ease of use" for "Soccer Moms". The advertising campaign employed a diverse mix of media channels, and a refined, engaging look in packaging was tailored for retail outlets including Walmart, Costco, and Sam's Club.

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  • Pinnacle Systems - Reseller Program

    3marketeers created messaging emphasizing "next-generation functionality" combined with "ease of use" for "Soccer Moms". To drive demand among Resellers we spoke to our tremendous Co-op support program being rolled out including, nationwide and regional print, online, instore media channels, endcaps, and promo/spiff programs.

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  • Polk City Directory

    3marketeers worked with InfoUSA and Polk management/sales teams and customers to determine the brand experience, perception, values, and vision. With both quantitative and qualitative results, in less than one month, 3marketeers developed a comprehensive online experience representing Polk City Directories. The project included research, scope development, site architecture, design, construction, graphic creation, complete coding and integration of backend data delivery functionality. Additionally, 3marketeers developed all messaging, content, copy, and methodology for cross-selling products to regional, national and InfoUSA family lines.

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  • RITA Medical

    3marketeers developed a complete system of layouts which were designed for a wide range of uses, and was able to maintain corp. messaging and consistency. 3marketeers produced direct mail, brochures, datasheets, and tradeshow booths geared toward supporting sales to the initial physician network.

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  • Simultaneous Global Rebrand and 3 product launch

    3marketeers became the creative resource for Nero's global re-brand efforts, working directly with the US Theater Sr. Marketing Manager to drive six international market adoptions. 3marketeers quickly assembled the right internal team that would keep consistency, whether we were working on print, online or brand guidelines.

    The 3marketeers creative team went to work developing everything Nero needed from new corporate identity to advertising, packaging and web site flash and interactive flash videos. In addition, 3marketeers helped launch three new products internationally to showcase Nero's liquid media technology.

    • Creating all consumer and marketing materials
    • Online, demos and print in eight languages
    • Sensitive to needs of international theatre teams
    • Work within 24-hour deadlines and time zones

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  • Teneros

    3marketeers handled everything from company naming, identity and collateral, message positioning, site development/programming, content generation, premium content development and deployment of an eTrigueR Integrated Lead Generation & Lead Harvesting system for Teneros. With three teams working in parallel, we build all new collateral, and ensure all "hot" leads are automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly as the Teneros sales teams increase as well.

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  • ThinkFree

    3marketeers teams worked closely with the ThinkFree executives to consult and develop complete marketing, branding and positioning solutions for the company and products. The revitalizing branding included logos, packaging, a brand application guideline, text treatments product naming conventions, sales/ marketing collateral, and a trade show booth.

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  • Tripwire

    3marketeers deployed a BullsEye! Demand Creation program among 7,000 C-Level decision makers. Working with Tripwire marketing teams, 3marketeers created 3 levels of messaging, relative to unique audience and market differentiators. We generated a targetted prospect list, then cross referenced with appropriate sales team members. Sales team effectiveness was also measured to determine points for program process improvement in real-time. The Tripwire Demand Creation program has been increased in size for a larger scope launch.

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  • Tripwire

    Develop an advertising campaign to run in industry publications that establishes Tripwire in the context of integrity management, and educates customers as to its necessary role in reducing operational risk. 3marketeers delivered breakthrough creative against a key message of providing IT greater control over and visibility into operations. The campaign ran against a highly-targeted media schedule, and created strong brand presence and exposure.

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  • U-Systems Clinical Trial Gets Branded

    The Creative Path: We started by researching existing marks in the breast cancer awareness space. From the ubiquitous infinity symbol to silhouette figures, all had a feminine quality to them with pink and magenta as common colors. The mark had to appeal to women aged 18 to over 60, feel like it belonged in the breast cancer space, yet sophisticated enough to appeal to the medical industry. It had to be tasteful while immediately conveying the point, so we tried not to restrict our first round.

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  • UltraRF

    3marketeers utilized in-depth knowledge of RF markets, interviewed integrators, beta customers, management team, and developed strategy along with a tactical launch plan. Our team developed the name "UltraRF", complete corporate literature, 300 page databooks, and the corporate website within 5 week window.

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  • Vinometer

    3marketeers created an appealing, highly visible, unique sized package utilizing foil. The product is presented with POP displays that also act as master shipping boxes. The display/shipping box concept gives each retailer a new POP with each shipment, yet only cost pennies for additional printing to keep the display fresh.

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  • Wherify/Wherifone

    3marketeers worked with the Wherify management team to formulate a "Go-to-Market" brand. Product identity, corp. website, product website, packaging directions, and other brand applications have been developed. 3marketeers created a flexible "fun-loving", "care-free" feel for imaging, and identity, yet tied the GPS tracking nature as a product differentiator.

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  • WiMedia

    3marketeers worked in conjunction with the WiMedia standards Marketing team to gather input from all members, worldwide. The resulting mark was a process involving over 50 solutions, each encompassing international recognition, testing for readability, meaning, and portrayal of ultra-fast wideband home networking.

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  • Xylinx

    Team members of 3marketeers had to develop a mark that incorporated the corporate palette and served well in the B-to-B software channels. The mark was aggressive but gracefully balanced, communicating the "stepladder" development Xactstep provided in the semiconductor production cycle. An eloquent typographic selection worked in unison with the dynamic stepladder visual.

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