How to Run Surveys to Generate Leads, Market Research & PR Opportunities

Part of our webinar series: Filling the Sales Lead Pipeline for Your Company – Tactics and Tips to Get You There

You’ve probably participated in a number of surveys — some more engaging than others. Learn how to incorporate successful surveys as part of your overall demand-generation program. In this webinar, we’ll cover topics including:

• How surveys fit in an overall demand generation plan
• Purpose for online surveys – engagement 
• Planning – set your goals
• Incentives
• Writing questions
• 7 tips to help hit your goals
• Managing a successful survey program

Download Presentation Materials (PDF 1 MB)

Download Survey Planning Schedule (PDF 200k)