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Total of 37 case studies matched your search criteria:

  • Adeza Biomedical

    3marketeers helped Adeza achieve their objectives by developing a streamlined corporate website that spoke to women and their families while also speaking technically to the health care professional. Written and pictorial messaging communicated the risk and vulnerability that Adeza works to mitigate for women.

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  • Adobe

    3marketeers coordinated the development of "Solution Selling" to meet Government buying patterns in contrast to the traditional product centric approach typical of the "status quo" at Adobe. Complete deliverables included developing the Program Identity, 26 datasheets, Co-op Reseller ads, an online campaign, direct mail, training materials and complete launch plan.

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  • Agilent Technologies

    3marketeers created a campaign of 11 multimedia presentations, each representing a new division of the newly formed Agilent. In addition, our team created micro-websites that tracked response from company-wide marketing campaigns.

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  • Alacritech

    3marketeers launched the company through print and online sponsorship advertising, packaging, literature and website development. The complete program foundation was based on user, customer and analyst research.

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  • All Covered

    3marketeers implemented an opensource structure to web design. Complete with contact database, integrated user tracking, and a literature management system, All Covered now has the ability to update the site easily, and without waiting for outside support.

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  • All Covered

    3marketeers implemented its BullsEye! technology to deliver messaging to multiple audiences. By identifying which messages resonated with each prospect, the sales force was prepared for conversations. The company can now cross sell various audiences within a prospect company therby creating a buzz.

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  • AMPRO Computer

    A new corporate identity was created, playing off the history of company within their market segment. By positioning the company and their solutions as being able to decrease a customer's time to market, 3marketeers highlighted how Ampro could help bring customers "faster time to profit!".

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  • ApplicationContinuity.Org

    The 3marketeers team worked to create a focused conference for IT and business professionals. Through print/online advertising, and viral marketing initiatives, 3marketeers was able to create, coordinate and execute to drive registrations within a target audience for AppCon 2007. 3marketeers managed the planning, negotiation, promotion and facilitation of the conference and helped to create the awareness that ApplicationContinuity.org and its sponsors were seeking.

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  • ApplicationContinuity.Org

    The 3marketeers team worked to create a focused conference for IT and business professionals. Through print/online advertising, and viral marketing initiatives, 3marketeers was able to create, coordinate and execute to drive registrations within a target audience for AppCon 2007. 3marketeers managed the planning, negotiation, promotion and facilitation of the conference and helped to create the awareness that ApplicationContinuity.org and its sponsors were seeking.

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  • BioMarker Pharmaceuticals

    3marketeers conducted focused research and determined a messaging strategy to reach distinct markets: partners, investors, potential employees and press. During 8 weeks, our team created a complete brand positioning, corp. identity program, literature, presentation materials, and website.

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  • Bivio Networks Gets Marketing Makeover after Acquiring Company

    Bivio is involved in the security industry selling deep packet inspection (DPI) appliance and platforms for the federal government, service providers and Telco and systems integrators. Their combination of hardware and software solutions is used by companies worldwide. 3marketeers has worked with Bivio providing marketing services demand generation programs for the last three years. Bivio recently acquired another company to broaden its product offering and expand their potential market to include service providers and carriers. With the acquisition, Bivio required a revamp of the corporate messaging and value propositions to the new and current markets. CEO Elan Amir and Vice President Tim Waters contacted 3marketeers prior to any internal or external announcements of impending acquisition to start planning a rebranding and messaging effort.

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  • Business Credit USA

    3marketeers designed a more intuitive, easy to use online user interface, thus increasing page views and enabling users to close online purchases easier. 3marketeers worked with users, integrators, and a backend programming team to develop a faster GUI for users interested in business credit information online. In addition, our design allowed for 400% more advertising opportunities, cross-selling of product, and less bandwidth requirements on data center servers.

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  • Coherent

    Utilizing our Application Development servers, 3marketeers built a 1650 page website, complete with client-side editing capabilities. Coherent can now upload press releases, change contact information worldwide, and more effectively communicate with customers. In addition, the brand guidelines developed by 3marketeers was deployed across a complete literature program.

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  • Coradiant

    3marketeers deployed an eTrigueR Integrated Lead Generation & Lead Harvesting system for Coradiant. In addition, 3marketeers has developed messaging, website, collateral, and comprehensive Demand Creation programs for Coradiant. With dedicated teams working in parallel, we optimize landing pages, and enable "eTrigue Enabled" prospect lead alerts to be routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. 3marketeers teams act as a virtual extension of the small, focused Coradiant marketing department.

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  • Coradiant Demand Creation

    3marketeers deploys BullsEye! Demand Creation programs to concentrate on Tier 1 and Tier 2 prospects, the eTrigue Lead Generation platform to harvest "aware" audiences, and Webinar and case study development to provide ongoing premium content.

    Working with 2 people within Coradiant Marketing, 3marketeers creates messaging relative to audience and market differentiators. We generate targetted prospect lists, then cross reference with the sales team. Sales training and team effectiveness are incorporated for program process improvement in real-time. The Coradiant Demand Creation program is ongoing for scalable launches and sales team ramp-up.

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  • Diamond Multimedia

    3marketeers team members renamed the company and aggressively repackaged the product line to create an in-channel brand. The resulting effect created vast new opportunities for the new "Diamond Multimedia". Channel sales increased significantly via a new co-op advertising campaign and Diamond Multimedia soon went public. The elements of the brand created by our team still exist today on all packaging, the website and in the channel.

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  • Diversified Software

    Simultaneously launch International websites, print advertising, support literature and tradeshow materials. 3marketeers has also been highly successful in renegotiating drastically lower media contracts.

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  • Heraeus Medical

    3marketeers implemented a BullsEye! Demand Creation/Lead Generation program complete with substantial messaging, backend lead analysis, ROI, target, and a real-time prospect tracking system. Prospect list included approx. 3,000 Directors of ICU and Directors of CCU for hospitals throughtout the USA, to be split among 11 geographically dispersed Sales Reps. Goal to preload decision makers with information, track responsiveness, and immediately notify sales team that prospect is viable. Also provided an automated lead scoring system to prepare Sales Rep's for initial conversation with Prospects.

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  • Heraeus Medical

    3marketeers implemented a BullsEye! Demand Creation/Lead Generation program complete with substantial messaging, backend lead analysis, ROI, target, and real-time prospect tracking. The prospect list included approximately 3,000 time challenged Directors of ICU and Directors of CCU for hospitals throughout the USA, which needed to be split among 11 geographically dispersed Sales Reps. The BullsEye! system preloaded decision makers with information, tracked their response, and immediately notified the sales team that a prospect was viable. The system also provided automated scoring to prepare Sales Rep's for the initial conversation.

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  • Hewlett-Packard

    3marketeers was given 6 weeks from conception to launch. Once the brand message was derived, complete graphics for a 125' x 125' tradeshow booth were created, which leveraged graphics from the prior direct mail program. A 3-minute video loop was created as a centerpiece for the booth, with re-purposing for additional launch pieces.

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  • IC Verify

    3marketeers positioned ICVerify as a young, innovative company, with technology solutions that were revolutionary. Each ad addresses a new product but continues to feature the baby and youthful elements. This idea has been spun off to other promotional avenues including trade show booths and direct mail marketing.

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  • InfoUSA

    3marketeers renegotiated existing media rates for InfoUSA, saving $500,000 over a six month period. By partnering with publishers, 3marketeers was able to help InfoUSA cut marketing costs by 70%, while increasing media exposure overall.

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  • Integrated Marketing Services and Demand Generation Solution Launched Service Leadership

    Service Leadership, Inc. (S-L) is a management advisory firm dedicated to providing total profit solutions for IT Solutions companies. Their website had a tremendous amount of high-value information, with more waiting in the wings, but its packaging left much to be desired. Challenging to follow, their website’s organization didn’t do the breadth and depth of their products and services offering justice nor did it make finding solutions easy for prospective and current clients. They needed a repackaging of their products and services and a corporate repositioning with strategic messaging. S-L had their own internally designed CRM system, but they needed help integrating it and their new marketing program with their new demand generation system, eTrigue.

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  • Kickfire

    3marketeers created a Web site which showcases Kickfire as a new category of enterprise-class, Web-based applications -- and did it in only 10 days. The site illustrates Kickfire's fully integrated online application as a powerful tool for tracking ROI, resources, history and efforts relating to all activities within a company -world-wide.

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  • Kidzmouse

    3marketeers was able to rapidly develop positioning, packaging, print advertising and an e-commerce enabled website. Working with Kidzmouse CEO on packaging concepts, 3marketeers coordinated design approvals working directly with License holders and international manufacturing partners.

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  • Kodak

    Kodak turned to 3marketeers' BullsEye! to generate real leads, with measurable metrics. Our tailored BullsEye! Lead Generation program delivered unprecedented results among targets in the US and internationally with everything localized regionally.

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  • Kodak

    3marketeers created a complete OLED brand wrapped around "NuVue". In addition to obtaining an industry website URL to establish broad market awareness for analysts and press, 3marketeers created materials on behalf of Kodak that addressed product development audiences both in the US, Japan and China. Our unique program to incorporate web landing pages directly into the literature, enables Kodak to save money for product updates, specs, and ever changing technology enhancements without costly reprinting of brochures. All materials were translated regionally by 3marketeers teams in Japan.

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  • National Semiconductor

    Members of 3marketeers took the existing National resources and were able to breathe new life into them. For the intranet, we created a new site architecture, reconfigured site navigation and added exciting content to enhance the user experience. A National styleguide, including color palette, styles, naming, identity and usage, was positioned on the intranet and infused into all elements of the training programs.

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  • NetworkICE

    3marketeers created a corporate website complete with backend ecommerce capabilities, tracking, ROI metrics, and threaded support services. The website was launched within a 6 week start-to-live window.

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  • Pfizer

    Develop a scalable college recruiting website and marketing resource intranet. Design, program, and track effectiveness while working with the corporate style guide. Launch a fully functional site complete with open-source backend on a 6-week schedule.

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  • Polk City Directory

    3marketeers worked with InfoUSA and Polk management/sales teams and customers to determine the brand experience, perception, values, and vision. With both quantitative and qualitative results, in less than one month, 3marketeers developed a comprehensive online experience representing Polk City Directories. The project included research, scope development, site architecture, design, construction, graphic creation, complete coding and integration of backend data delivery functionality. Additionally, 3marketeers developed all messaging, content, copy, and methodology for cross-selling products to regional, national and InfoUSA family lines.

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  • Redline Networks

    3marketeers deployed an eTrigueTM Integrated Lead Generation & Automated Staged Marketing system for Redline Networks. With two teams working in parallel, we ensured "hot" leads were automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly.

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  • Silver Peak Systems

    3marketeers deployed an eTrigueR Integrated Lead Generation & Lead Harvesting system for Silver Peak. With two teams working in parallel, we ensure "hot" leads are automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly.

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  • Teneros

    3marketeers handled everything from company naming, identity and collateral, message positioning, site development/programming, content generation, premium content development and deployment of an eTrigueR Integrated Lead Generation & Lead Harvesting system for Teneros. With three teams working in parallel, we build all new collateral, and ensure all "hot" leads are automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly as the Teneros sales teams increase as well.

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  • UCSF-SFGH Orthopaedic Trauma Center

    3marketeers designed a site that is easy to manage and update by OTC staff members. Our on-staff healthcare experts took a large burden off the OTC writers by editing copy for three target audiences. Through a rigorous review protocol, the comprehensive 120-page site emerged to educate patients and referring physicians, showcase research, and attract funds.

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  • UltraRF

    3marketeers utilized in-depth knowledge of RF markets, interviewed integrators, beta customers, management team, and developed strategy along with a tactical launch plan. Our team developed the name "UltraRF", complete corporate literature, 300 page databooks, and the corporate website within 5 week window.

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  • Wherify/Wherifone

    3marketeers worked with the Wherify management team to formulate a "Go-to-Market" brand. Product identity, corp. website, product website, packaging directions, and other brand applications have been developed. 3marketeers created a flexible "fun-loving", "care-free" feel for imaging, and identity, yet tied the GPS tracking nature as a product differentiator.

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