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Total of 54 case studies matched your search criteria:

  • Acer - Channel Programs

    3marketeers developed an extensive Reseller Channel training/sales program offering incentives to individual/team sales people for sales performance and online education. Having built a comprehensive online Reseller Extranet, 3marketeers deployed an initial direct marketing awareness program and monthly online promotions to drive awareness, traffic and ongoing participation. Each Sales Rep. worked through self-guided product tours, online quizzes, and earned points, redeemable for prizes. In addition, team-based sales performance increases were tracked and rewarded with incentive points.

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  • Adeza Biomedical

    3marketeers helped Adeza achieve their objectives by developing a streamlined corporate website that spoke to women and their families while also speaking technically to the health care professional. Written and pictorial messaging communicated the risk and vulnerability that Adeza works to mitigate for women.

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  • Adobe

    3marketeers coordinated the development of "Solution Selling" to meet Government buying patterns in contrast to the traditional product centric approach typical of the "status quo" at Adobe. Complete deliverables included developing the Program Identity, 26 datasheets, Co-op Reseller ads, an online campaign, direct mail, training materials and complete launch plan.

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  • Align

    We embraced the opportunity to evolve Align's brand with a fresh approach in their new print and lead generation/email campaigns. The message promoted practice growth for dentists with statistics supporting both Invisalign's popularity with patients and its improved clinical outcomes. A strong call to action focused on limited-time savings on training and drove dentists to a landing page for easy course registration.

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  • All Covered

    3marketeers implemented an opensource structure to web design. Complete with contact database, integrated user tracking, and a literature management system, All Covered now has the ability to update the site easily, and without waiting for outside support.

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  • All Covered

    3marketeers implemented its BullsEye! technology to deliver messaging to multiple audiences. By identifying which messages resonated with each prospect, the sales force was prepared for conversations. The company can now cross sell various audiences within a prospect company therby creating a buzz.

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  • AMPRO Computer

    A new corporate identity was created, playing off the history of company within their market segment. By positioning the company and their solutions as being able to decrease a customer's time to market, 3marketeers highlighted how Ampro could help bring customers "faster time to profit!".

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  • Anritsu

    3marketeers developed strategic messaging differentiation and created a complete integrated advertising campaign through Print, Online, Tradeshow, Literature and Direct Response programs. Working with 3marketeers' onstaff Electrical Engineers, our design team was able to tap an extensive RF understanding and portray a worldwide messaging platform.

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  • Anritsu-ASR

    3marketeers worked with Anritsu Product Managers, Sales Team members, and a current customer to determine the driving factors required for deployment within the core defense market. By leveraging the key imaging previously developed by 3marketeers, our team was able to repurpose pieces to cost-effectively and quickly deploy an integrated campaign for the new market.

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  • Apple

    3marketeers understands branding is an experience, a belief and an identity. The channel had to make the difference as there was virtually no launch time to build demand. Working with Apple's incumbant agency to extend the existing brand equity, a new means was sought to demonstrate the product. Stand-alone and self-powered Kiosks were developed to provide a "hands-on" experience. Advertising and the associated collateral were oriented to a "revolution" in computing. When sales were less than projected, our team rebundled the Newton offering more software, a carrying case and an additional hook-up cable. Fans still take their Newtons to Jobs' keynote speeches at Macworld and wave them in the air, as a testimony to the power of the brand campaign that launched this phenomenon.

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  • ApplicationContinuity.Org

    The 3marketeers team worked to create a focused conference for IT and business professionals. Through print/online advertising, and viral marketing initiatives, 3marketeers was able to create, coordinate and execute to drive registrations within a target audience for AppCon 2007. 3marketeers managed the planning, negotiation, promotion and facilitation of the conference and helped to create the awareness that ApplicationContinuity.org and its sponsors were seeking.

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  • ApplicationContinuity.Org

    The 3marketeers team worked to create a focused conference for IT and business professionals. Through print/online advertising, and viral marketing initiatives, 3marketeers was able to create, coordinate and execute to drive registrations within a target audience for AppCon 2007. 3marketeers managed the planning, negotiation, promotion and facilitation of the conference and helped to create the awareness that ApplicationContinuity.org and its sponsors were seeking.

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  • Cisco Systems

    3marketeers took a leadership role working with the Cisco Federal Marketing Programs Director. Our team developed consistent direct marketing pieces, distributor ads, and sales aids for the distribution partners to repurpose to their channel. Multiple programs ran simultaneously, each requiring customization, turnkey design and production, and ROI tracking.

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  • Coherent

    Utilizing our Application Development servers, 3marketeers built a 1650 page website, complete with client-side editing capabilities. Coherent can now upload press releases, change contact information worldwide, and more effectively communicate with customers. In addition, the brand guidelines developed by 3marketeers was deployed across a complete literature program.

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  • Coradiant Demand Creation

    3marketeers deploys BullsEye! Demand Creation programs to concentrate on Tier 1 and Tier 2 prospects, the eTrigue Lead Generation platform to harvest "aware" audiences, and Webinar and case study development to provide ongoing premium content.

    Working with 2 people within Coradiant Marketing, 3marketeers creates messaging relative to audience and market differentiators. We generate targetted prospect lists, then cross reference with the sales team. Sales training and team effectiveness are incorporated for program process improvement in real-time. The Coradiant Demand Creation program is ongoing for scalable launches and sales team ramp-up.

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  • Diamond Multimedia

    3marketeers team members renamed the company and aggressively repackaged the product line to create an in-channel brand. The resulting effect created vast new opportunities for the new "Diamond Multimedia". Channel sales increased significantly via a new co-op advertising campaign and Diamond Multimedia soon went public. The elements of the brand created by our team still exist today on all packaging, the website and in the channel.

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  • Diversified Software

    Simultaneously launch International websites, print advertising, support literature and tradeshow materials. 3marketeers has also been highly successful in renegotiating drastically lower media contracts.

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  • eBay.com

    3marketeers created a series of online campaigns. They featured distinct messages, direct calls-to-action, and strong media buys. Each ad appealed to a specific segment. At the same time, all of the ads supported the eBay.com image and identity. The media buying and creative teams of 3marketeers optimized the entire campaign. This extended awareness of eBay.com to new market segments among those in the core "Power Seller" program.

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  • eTrade

    3marketeers worked directly with TradePLUS executives to develop the eTrade corp. naming, logo identity, nationwide advertising for early adopters, media placement, collateral, and direct marketing programs to launch the eTrade corp/product naming and concept. The eTrade Financial logo in use today, is a direct derivative of the work produced by 3marketeers for eTrade.

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  • evite.com

    3marketeers created a series of banner ads with distinctive, memorable themes. Each ad appealed to a specific segment yet maintained the overall evite.com image and identity.

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  • Getinge

    3marketeers instituted its BullsEye! Demand Creation/Lead Generation program with substantial backend messaging, lead analysis, ROI, target, and prospect tracking. After developing a target list of Directors of OR and Chief Surgeons for hospitals throughout the USA, approximately 5,000 total targets were split among 41 geographically dispersed Sales Reps. BullsEye! pre-loaded decision makers with information, tracked their response, and immediately notified the sales team that a lead was ready to become a prospect. In addition, an Advertising campaign supplemental to the Demand Creation program was launched simultaneously.

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  • Hewlett-Packard

    3marketeers created messaging and a unique advertising campaign that allowed the security product message to rise above the non-descript HP image. By creating messaging that IT Departments were taking risks without their knowledge, the campaign was able to help position HP as a combination services/product offering - capitalizing on the well-known service component of HP and opening the door for cross-selling opportunities.

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  • Hyundai

    Through interviews with customers of Hyundai, 3marketeers determined that leveraging the position of Hyundai as a large multinational manufacturer with world-wide support was the missing messaging from the Reseller piece.

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  • IC Verify

    3marketeers positioned ICVerify as a young, innovative company, with technology solutions that were revolutionary. Each ad addresses a new product but continues to feature the baby and youthful elements. This idea has been spun off to other promotional avenues including trade show booths and direct mail marketing.

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  • InfoUSA

    3marketeers renegotiated existing media rates for InfoUSA, saving $500,000 over a six month period. By partnering with publishers, 3marketeers was able to help InfoUSA cut marketing costs by 70%, while increasing media exposure overall.

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  • Interbath

    3marketeers team members adopted a cosmetic sport/personal care approach that portrayed hardware bath items as easy to install and resulting in immediate gratification. Unconventional creative development was partnered with an evolving industrial design allowing Interbath to transition from a mid-level plumbing manufacturer to a top-tier bath consumer line. Interbath results proved substantial in the US market and were quickly adopted in Canada and Australia. This move forced competitors such as Kohler and WaterPik to make changes in their respective product lines as well.

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  • Kidzmouse

    3marketeers was able to rapidly develop positioning, packaging, print advertising and an e-commerce enabled website. Working with Kidzmouse CEO on packaging concepts, 3marketeers coordinated design approvals working directly with License holders and international manufacturing partners.

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  • Kidzmouse

    3marketeers developed a template scheme for packaging, including product graphics, packaging graphics, and all creative deliverables within 3 weeks.

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  • Kodak

    3marketeers created a complete OLED materials campaign centered around "Brilliant Science". Positioning based on Kodak's reputation as an R&D powerhouse was parlayed to bridge the gap from inventor to materials supplier.

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  • Kodak

    Kodak turned to 3marketeers' BullsEye! to generate real leads, with measurable metrics. Our tailored BullsEye! Lead Generation program delivered unprecedented results among targets in the US and internationally with everything localized regionally.

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  • Kodak

    3marketeers created a complete OLED brand wrapped around "NuVue". In addition to obtaining an industry website URL to establish broad market awareness for analysts and press, 3marketeers created materials on behalf of Kodak that addressed product development audiences both in the US, Japan and China. Our unique program to incorporate web landing pages directly into the literature, enables Kodak to save money for product updates, specs, and ever changing technology enhancements without costly reprinting of brochures. All materials were translated regionally by 3marketeers teams in Japan.

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  • Kodak

    3marketeers created a complete OLED materials campaign centered around "Brilliant Science". Positioning based on Kodak's reputation as an R&D powerhouse was parlayed to bridge the gap from inventor to materials supplier.

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  • Kodak Image Sensors

    Kodak turned to 3marketeers for direction. After extensive research, we presented this positioning statement: Kodak leads the image sensor industry through sustained innovation. A unique combination of technological, design and support innovation has made Kodak the premier choice worldwide among high-performance image sensor suppliers. That spirit of innovation continues as Kodak leverages its unparalleled experience in imaging to expand its base of proprietary technology. By combining this fundamental core IP with strategic processes, Kodak produces image sensors to fill the areas of greatest importance to our customers' success.

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  • Madonna Needle Works

    3marketeers found that the most unique feature of the Madonna Needleworks kits is the innovative 3-D use of yarn in whimsical patterns and designs. To illustrate this point, we superimposed yarn "hair" over our models to highlight an emotional "interactive - fun" experience.

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  • msnTV

    Portable, flexible branding panels that can be utilized in regional events. Each piece coordinates with differing target markets and respective messaging.

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  • NetworkICE

    3marketeers launched a software technology firm and a new product that drove brand preference and created loyalty. Our team started with in-depth research, created market differentiating messaging, and executed on retail packaging, online and print advertising, and a website complete with ecommerce. All elements of the marketing mix reflected the corporate identity to portray the larger brand; and all activities had a measurable ROI component to determine effectiveness.

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  • NetworkICE

    3marketeers created a corporate website complete with backend ecommerce capabilities, tracking, ROI metrics, and threaded support services. The website was launched within a 6 week start-to-live window.

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  • Nintendo - Taxan/Kaga

    3marketeers worked directly with Nintendo, Taxan/Kaga, and Hasbro internal teams, 3rd party manufacturing and a team of product developers to package, promote and position GI Joe, Low-G-Man, 8-eyes, and a host of other games.

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  • Pinnacle - Broadcast

    3marketeers created a "master Brand" template system that can be repurposed across multiple media. Utilizing a grid design system, we were able to quickly create new pieces complete with customer testimonials, product images, and montages showing product applications.

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  • Pinnacle Systems

    Consumer demand through both the Studio and a new EZ product line were driven through user-experience creative motifs. The messaging strategy emphasized "next-generation functionality" combined with "ease of use" for "Soccer Moms". The advertising campaigns employed nationwide and regional print, online, instore media channels, endcaps, and Co-op programs. An engaging look and feel was tailored for retail outlets including Best Buy and Circuit City.

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  • Pinnacle Systems

    Consumer demand through both the Studio and a new EZ product line were driven through user-experience creative motifs. The messaging strategy emphasized "next-generation functionality" combined with "ease of use" for "Soccer Moms". The advertising campaigns employed nationwide and regional print, online, instore media channels, endcaps, and Co-op programs. An engaging look and feel was tailored for retail outlets including Best Buy and Circuit City.

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  • Pinnacle Systems

    Consumer demand throughout the product line was driven through the creative motifs. The messaging strategy emphasized "next-generation functionality", "stability", and "ease of use" for "Soccer Moms". The advertising campaign employed a diverse mix of media channels, and a refined, engaging look in packaging was tailored for retail outlets including Walmart, Costco, and Sam's Club.

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  • Pinnacle Systems - Reseller Program

    3marketeers created messaging emphasizing "next-generation functionality" combined with "ease of use" for "Soccer Moms". To drive demand among Resellers we spoke to our tremendous Co-op support program being rolled out including, nationwide and regional print, online, instore media channels, endcaps, and promo/spiff programs.

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  • Santa Clara University

    3marketeers and SCU worked together to create and produce three 30 - second testimonial style Television ads from well-regarded graduates and professors within the Masters Program at Santa Clara University. 3marketeers then developed a comprehensive "localized" media plan that was specific to the Santa Clara target market.

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  • Seiko Instruments

    3marketeers developed considerable instore support programs highlighting new uses, software integration with familiar applications, and leveraged the Seiko name with Channel promotions. Our team developed POP displays, shelf talkers, danglers, direct mail programs, coupon incentives, after sale promotions, follow-on support sales materials, and co-op advertising.

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  • Simultaneous Global Rebrand and 3 product launch

    3marketeers became the creative resource for Nero's global re-brand efforts, working directly with the US Theater Sr. Marketing Manager to drive six international market adoptions. 3marketeers quickly assembled the right internal team that would keep consistency, whether we were working on print, online or brand guidelines.

    The 3marketeers creative team went to work developing everything Nero needed from new corporate identity to advertising, packaging and web site flash and interactive flash videos. In addition, 3marketeers helped launch three new products internationally to showcase Nero's liquid media technology.

    • Creating all consumer and marketing materials
    • Online, demos and print in eight languages
    • Sensitive to needs of international theatre teams
    • Work within 24-hour deadlines and time zones

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  • Skype boosts awareness of benefits to business users

    3marketeers created several new B2B nurturing multi-lingual campaigns for Skype worldwide?managing the process from beginning to end including design, copy, programming, implementation, reporting and fully integrated with the eTrigue DemandCenter marketing automation lead generation platform. 3marketeers also researched and procured targeted contact lists to add to the already well-populated Skype database that with eTrigue, we were able to outreach and manage more than 4 million contacts.

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  • Tektronix - Channel Programs

    3marketeers developed an extensive Reseller Channel training/sales program offering incentives to individual/team sales people for online quiz learning. Having built a comprehensive online Reseller Extranet, 3marketeers deployed monthly direct mail and online promotions to drive awareness traffic and continual participation. Each rep. could work through self-guided product tours, take quizes, and earn points for redeamable prizes.

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  • Teledex

    3marketeers worked closely with the product management team at Teledex to identify core messaging drivers as they related to the hospitality and SMB marketplaces. Based on initial findings, our team developed 5 advertising concepts for advertising and product packaging, testing each during indepth focus group research.

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  • Teneros

    3marketeers handled everything from company naming, identity and collateral, message positioning, site development/programming, content generation, premium content development and deployment of an eTrigueR Integrated Lead Generation & Lead Harvesting system for Teneros. With three teams working in parallel, we build all new collateral, and ensure all "hot" leads are automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly as the Teneros sales teams increase as well.

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  • Tripwire

    3marketeers deployed a BullsEye! Demand Creation program among 7,000 C-Level decision makers. Working with Tripwire marketing teams, 3marketeers created 3 levels of messaging, relative to unique audience and market differentiators. We generated a targetted prospect list, then cross referenced with appropriate sales team members. Sales team effectiveness was also measured to determine points for program process improvement in real-time. The Tripwire Demand Creation program has been increased in size for a larger scope launch.

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  • Tripwire

    Develop an advertising campaign to run in industry publications that establishes Tripwire in the context of integrity management, and educates customers as to its necessary role in reducing operational risk. 3marketeers delivered breakthrough creative against a key message of providing IT greater control over and visibility into operations. The campaign ran against a highly-targeted media schedule, and created strong brand presence and exposure.

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  • UltraRF

    3marketeers utilized in-depth knowledge of RF markets, interviewed integrators, beta customers, management team, and developed strategy along with a tactical launch plan. Our team developed the name "UltraRF", complete corporate literature, 300 page databooks, and the corporate website within 5 week window.

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  • WaveLight

    3marketeers deployed its outbound email and lead tracking/harvesting system, eTrigue

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