3marketeers | Creative | Case Study: Pinnacle Systems - Reseller Program


"Best Buy is in love with us right now."
Director of Marketing, Consumer Division
 

Opportunity

Pinnacle Systems is the worldwide leader in video editing solutions for the consumer, prosumer and broadcast markets. Entering into the lower end of the market with a new product offering, they needed to create awareness among the Reseller network.
 

Solution

3marketeers created messaging emphasizing "next-generation functionality" combined with "ease of use" for "Soccer Moms". To drive demand among Resellers we spoke to our tremendous Co-op support program being rolled out including, nationwide and regional print, online, instore media channels, endcaps, and promo/spiff programs.
 

Results

  • Quarterly sales boosts each quarter
  • Strongest sales growth company-wide
  • Co-op programs with Best Buy & Circuit City
  • Sold into Walmart, Costco, and Sam's Club
  • Instore media with Best Buy
  • Reseller media in Twice, RSN, and CRN
 

SCOPE

Company  >  Pinnacle Systems
Industry  >  Consumer, Technology, Hardware, Software, Products, Emerging Market, Nationwide, Reseller Program, Media
Discipline  >  Brand Identity, Packaging & POP, Interactive/Multimedia, Channel Programs, Video/Film, Advertising, Print, Online, Messaging, Strategy, Corporate Identity, Ads