"3marketeers has helped us build sales. They know how to leverage the InfoUSA brand to increase our sales."
Vin Gupta, Chairman InfoUSA
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Opportunity
3marketeers was selected to develop a media strategy, negotiate, buy and traffic online and print media for an ongoing multimillion dollar advertising campaign driving leads to Infousa.com. |
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Solution
3marketeers renegotiated existing media rates for InfoUSA, saving $500,000 over a six month period. By partnering with publishers, 3marketeers was able to help InfoUSA cut marketing costs by 70%, while increasing media exposure overall. |
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Results
- Cut media costs by 70%
- Saved $500,000 over six months
- Established publishing partnerships
- Automated media tracking to determine ROI
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SCOPE
| Company |
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InfoUSA |
| Industry |
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Consumer, Software, Products, Emerging Market, Fortune 1000, Nationwide, Information |
| Discipline |
> |
Brand Identity, Channel Programs, Web Development, Advertising, Messaging, Strategy, Media |
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