3marketeers | Creative | Case Study: Teneros


"When we conduct an ROI on our lead generation programs, eTrigue is by far the most effective way to generate and harvest prospects."
Vice President, Marketing
 

Opportunity

Teneros has pioneered a category of Application Continuity Appliances. Teneros needed a way to not only brand the company, but also promote themselves to a huge potential audience as the default leader in an unknown category. Teneros also needed an effective way to automate their "lead harvesting" programs for follow-up as they are continually expanding their sales teams and channel partners worldwide.
 

Solution

3marketeers handled everything from company naming, identity and collateral, message positioning, site development/programming, content generation, premium content development and deployment of an eTrigueR Integrated Lead Generation & Lead Harvesting system for Teneros. With three teams working in parallel, we build all new collateral, and ensure all "hot" leads are automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly as the Teneros sales teams increase as well.
 

Results

  • eTrigue helps Sales team focus on "Hot" prospects
  • 3marketeers builds all outbound content
  • All prospects are harvested for lead nurturing
  • Management teams receive activity summaries
  • Sales teams focus energy on sales, not cold-calling
  • Integrated with Salesforce.com
  • Real-time alerts help prove prospect interest
  • Teneros web site wins ADDY award
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    SCOPE

    Company  >  Teneros
    Industry  >  Technology, Hardware, Software, Products, Services, Emerging Market, Start-Up, Fortune 1000, International, Consultative Selling, Government, Network Security, Networking
    Discipline  >  eTrigue, Brand Identity, Naming, Collateral, Interactive/Multimedia, Video/Film, Tradeshow, Web Development, Lead Generation, BullsEye!, Advertising, Print, Demand Creation, Online, Messaging, Strategy, Launch Programs, Corporate Identity, Broadcast, Exhibits, Media, Webinars, List Development, Sales Training, Program Management, Lead Harvesting, Dot Org Initiative