Solution
3marketeers handled everything from company naming, identity and collateral, message positioning, site development/programming, content generation, premium content development and deployment of an eTrigueR Integrated Lead Generation & Lead Harvesting system for Teneros. With three teams working in parallel, we build all new collateral, and ensure all "hot" leads are automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly as the Teneros sales teams increase as well. |
SCOPE
Company |
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Teneros |
Industry |
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Technology, Hardware, Software, Products, Services, Emerging Market, Start-Up, Fortune 1000, International, Consultative Selling, Government, Network Security, Networking |
Discipline |
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eTrigue, Brand Identity, Naming, Collateral, Interactive/Multimedia, Video/Film, Tradeshow, Web Development, Lead Generation, BullsEye!, Advertising, Print, Demand Creation, Online, Messaging, Strategy, Launch Programs, Corporate Identity, Broadcast, Exhibits, Media, Webinars, List Development, Sales Training, Program Management, Lead Harvesting, Dot Org Initiative |
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