3marketeers | Creative | Case Study: Coradiant


"3marketeers taught us the power of 'lead harvesting'. One team provides us with the power of integrated outbound lead generation with eTrigue, and provides marketing support where and when we need it. 3marketeers is a dependable part of our ongoing marketing successes."
Director of Marketing
 

Opportunity

Coradiant is the leader in "User Performance Management". Their TrueSight and Web.ITM hardware and software solutions provide unmatched insight into the online user experience so developers know what's happening to Real Users. Coradiant needed a way to automatically identify "hot leads" for a growing sales team. Additionally they needed an effective way to automate their "lead harvesting" programs for follow-up with all prospects.
 

Solution

3marketeers deployed an eTrigueR Integrated Lead Generation & Lead Harvesting system for Coradiant. In addition, 3marketeers has developed messaging, website, collateral, and comprehensive Demand Creation programs for Coradiant. With dedicated teams working in parallel, we optimize landing pages, and enable "eTrigue Enabled" prospect lead alerts to be routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. 3marketeers teams act as a virtual extension of the small, focused Coradiant marketing department.
 

Results

  • eTrigue helps Sales team focus on "Hot" prospects
  • All prospects are harvested for lead nurturing
  • Management teams receive scheduled activity summaries
  • Sales teams focus energy on sales, not cold-calling
  • Integrated with Salesforce.com
  • Real-time alerts help prove prospect interest
 

SCOPE

Company  >  Coradiant
Industry  >  Technology, Hardware, Software, Products, Services, Emerging Market, Start-Up, International, Consultative Selling, Network Security, Networking, Business Applications
Discipline  >  eTrigue, Interactive/Multimedia, Web Development, Lead Generation, Messaging, Strategy, Lead Harvesting, Dot Org Initiative