RingCentral showcases how visionaries are embracing Agentic Voice AI to make a difference for their businesses and customers.
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The most powerful way to showcase AI innovations are through the voices of customers themselves. RingCentral challenged 3marketeers to develop and execute “AI Changemakers”. This groundbreaking campaign helps customers share their personal AI journeys, what led them to their discoveries, and their plans for the future as they lead the charge to transform customer and employee experiences leveraging Agentic Voice AI.
This multi-channel initiative spotlights visionaries from sports, entertainment, healthcare, manufacturing to professional services industries who are leading the charge by leveraging the seemingly endless possibilities of AI.
3marketeers was tasked with developing and delivering personal video stories, eGuides, microsite landing pages, and a comprehensive InfoCenter to drive demand generation. To support the initiative, the agency leverages the eTrigue Lead Accelerator platform to enhance Marketing Qualified Lead data with Prospect and Company Insights before passing leads to the company CRM systems.
3marketeers works with the RingCentral marketing & Brand teams to ensure branding compliance, and support the company social content outreach by creating unique videograms to highlight each new asset launched.
The campaign strategy is designed around a core philosophy: the more customers talk about how they have helped transform their company with AI, the more authentic and compelling the story becomes to include RingCentral in their journey.
The program has just launched, with Liesl Leary-Perez of Axis Integrated Mental Health being awarded the first “RingCentral AI Changemaker Award”. Look for more to come as more AI Changemakers are discovered by RingCentral.