3marketeers | Creative | Case Study: Bivio Networks Gets Marketing Makeover after Acquiring Company


"Our new home page and Application Library looks great. It was a major undertaking and 3marketeers delivered, even thrown a curve ball or two!"
Elan Amir, CEO, Bivio Corporation
 

Opportunity

Bivio is involved in the security industry selling deep packet inspection (DPI) appliance and platforms for the federal government, service providers and Telco and systems integrators. Their combination of hardware and software solutions is used by companies worldwide. 3marketeers has worked with Bivio providing marketing services demand generation programs for the last three years. Bivio recently acquired another company to broaden its product offering and expand their potential market to include service providers and carriers. With the acquisition, Bivio required a revamp of the corporate messaging and value propositions to the new and current markets. CEO Elan Amir and Vice President Tim Waters contacted 3marketeers prior to any internal or external announcements of impending acquisition to start planning a rebranding and messaging effort.
 

Solution

 

Results

"We needed a lot done in a short turn and 3marketeers delivered," said Amir. "Our website looks fantastic, our messaging is spot on, and our tradeshow presence is stronger than ever." Within four weeks, 3marketeers accomplished the following:
  • Developed corporate messaging and value proposition
  • Developed and launched corporate website
  • Developed and launched extensive support website
  • Created product demos and flash presentations
  • Developed tradeshow graphics and messaging
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    SCOPE

    Company  >  Bivio Networks
    Industry  >  Network Security, Network Solutions
    Discipline  >  eTrigue, Tradeshow, Web Development, Lead Generation, Demand Creation, Messaging