3marketeers | Creative | Case Study: Tektronix - Channel Programs


"Reseller participation is a whopping 25%. 2x what we hoped for."
Channel Programs Mgr.
 

Opportunity

Tektronix has 31,000 resellers each responsible for selling the companies entire line of printing products. Training such a large reseller base, while incentivizing them to sell higher-end products has been a constant challenge.
 

Solution

3marketeers developed an extensive Reseller Channel training/sales program offering incentives to individual/team sales people for online quiz learning. Having built a comprehensive online Reseller Extranet, 3marketeers deployed monthly direct mail and online promotions to drive awareness traffic and continual participation. Each rep. could work through self-guided product tours, take quizes, and earn points for redeamable prizes.
 

Results

  • Over 25% Reseller participation
  • Program design, implementation & execution
  • 12 month program including fullfilment
  • Built TekEdge as a Reseller brand within Tektronix
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    SCOPE

    Company  >  Tektronix
    Industry  >  Consumer, Technology, Hardware, Products, Fortune 1000, Nationwide, Reseller Program, Education
    Discipline  >  Collateral, Interactive/Multimedia, Channel Programs, Direct Mail, Advertising, Launch Programs, Training Materials, Corporate Identity, Sales Aids