"Reseller participation is a whopping 25%. 2x what we hoped for."
Channel Programs Mgr.
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Opportunity
Tektronix has 31,000 resellers each responsible for selling the companies entire line of printing products. Training such a large reseller base, while incentivizing them to sell higher-end products has been a constant challenge. |
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Solution
3marketeers developed an extensive Reseller Channel training/sales program offering incentives to individual/team sales people for online quiz learning. Having built a comprehensive online Reseller Extranet, 3marketeers deployed monthly direct mail and online promotions to drive awareness traffic and continual participation. Each rep. could work through self-guided product tours, take quizes, and earn points for redeamable prizes. |
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Results
Over 25% Reseller participation
Program design, implementation & execution
12 month program including fullfilment
Built TekEdge as a Reseller brand within Tektronix |
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SCOPE
| Company |
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Tektronix |
| Industry |
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Consumer, Technology, Hardware, Products, Fortune 1000, Nationwide, Reseller Program, Education |
| Discipline |
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Collateral, Interactive/Multimedia, Channel Programs, Direct Mail, Advertising, Launch Programs, Training Materials, Corporate Identity, Sales Aids |
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