3marketeers | Creative | Case Study: Ricochet


"We chose another agency originally. We switched to 3marketeers and feel your style is much more focused to start-ups."
CEO, President
 

Opportunity

Metricom/Ricochet was the first company to launch Wireless data service in the western United States. They needed to build a retailer base, quickly sign users, and support end users to minimize customer dissatisfaction.
 

Solution

3marketeers worked with the Metricom/Ricochet team to formulate a "Go-to-Market" strategic plan, advertising, collateral, direct mail, and end user materials. All direct mail, collateral, sales aids, co-op advertising, and support pieces were designed, copywritten, produced, printed, and shipped with a turnkey program by 3marketeers - thus the client had very predictable budgets, schedules, and responsiveness.
 

Results

  • Go-to-Market planning & execution
  • Rapid simultaneous market entry
  • High adoption/subscription rate
  • Turnkey design/production eliminated guesswork
  • Effective Media negotiation saved $$$
 

SCOPE

Company  >  Ricochet
Industry  >  Consumer, Services, Emerging Market, Communications Systems
Discipline  >  Collateral, Channel Programs, Research, Direct Mail, Messaging, Strategy, Launch Programs, Sales Aids