3marketeers | Creative | Case Study: Kodak


"3marketeers' has created the best images Kodak has seen in 6 years."
Director of Communications, Display Products
 

Opportunity

Kodak's NuVue Organic Light Emitting Diode (OLED) technology will revolutionize the world's standard for display screens. Kodak needed to meet and educate prospects well before similar products hit the market, and was lacking in materials that could properly have the technology discussion from a product-application standpoint.
 

Solution

3marketeers created a complete OLED brand wrapped around "NuVue". In addition to obtaining an industry website URL to establish broad market awareness for analysts and press, 3marketeers created materials on behalf of Kodak that addressed product development audiences both in the US, Japan and China. Our unique program to incorporate web landing pages directly into the literature, enables Kodak to save money for product updates, specs, and ever changing technology enhancements without costly reprinting of brochures. All materials were translated regionally by 3marketeers teams in Japan.
 

Results

  • Meetings with C-level prospects
  • Significant customer wins
  • Market acceptance of Kodak as a WW leader in OLED technology
 

SCOPE

Company  >  Kodak
Industry  >  Technology, Hardware, Display, Emerging Market, Start-Up, Fortune 1000, International, Medical Devices, Consultative Selling, OEM
Discipline  >  Brand Identity, Naming, Collateral, Interactive/Multimedia, International Localization, Tradeshow, Web Development, Lead Generation, Research, Program Identity, BullsEye!, Advertising, Print, Demand Creation, Online, Messaging, Strategy, Launch Programs