Solution
3marketeers created a complete OLED brand wrapped around "NuVue". In addition to obtaining an industry website URL to establish broad market awareness for analysts and press, 3marketeers created materials on behalf of Kodak that addressed product development audiences both in the US, Japan and China. Our unique program to incorporate web landing pages directly into the literature, enables Kodak to save money for product updates, specs, and ever changing technology enhancements without costly reprinting of brochures. All materials were translated regionally by 3marketeers teams in Japan.
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SCOPE
Company |
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Kodak |
Industry |
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Technology, Hardware, Display, Emerging Market, Start-Up, Fortune 1000, International, Medical Devices, Consultative Selling, OEM |
Discipline |
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Brand Identity, Naming, Collateral, Interactive/Multimedia, International Localization, Tradeshow, Web Development, Lead Generation, Research, Program Identity, BullsEye!, Advertising, Print, Demand Creation, Online, Messaging, Strategy, Launch Programs |
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