3marketeers | Creative | Case Study: Coherent


"Together we've developed messages consistent across print, web, and collateral. As a single stop shop, 3marketeers has a firm grasp on our markets, and they're flexible to our needs."
VP, Marketing
 

Opportunity

Unify the marketing for 5 divisions of a large multinational laser manufacturing firm. Each division had their own look, purpose, and guidelines. Coherent needed to portray a single vision, a single message, and a strong corporate path for integration, investors and customer service.
 

Solution

Utilizing our Application Development servers, 3marketeers built a 1650 page website, complete with client-side editing capabilities. Coherent can now upload press releases, change contact information worldwide, and more effectively communicate with customers. In addition, the brand guidelines developed by 3marketeers was deployed across a complete literature program.
 

Results

5 divisions now share consistent corporate messaging, a congruent customer interface, and support - translating to brand recognition among customers, investors, and potential employees.
  • Increased customer interaction
  • End-user support costs down
  • Responsiveness for marketing managers
  • Automatic HR integration with backend
  • Automated literature fullfilment
  • Consistency with corp. brand guidelines
  •  

    SCOPE

    Company  >  Coherent
    Industry  >  Healthcare, Technology, Hardware, Products, Services, Emerging Market, International, Medical Devices, OEM, Government, Biomedical
    Discipline  >  Brand Identity, Collateral, Tradeshow, Web Development, Research, Direct Mail, Advertising, Print, Online, Messaging, Strategy, Corporate Identity, Literature