"Together we've developed messages consistent across print, web, and collateral. As a single stop shop, 3marketeers has a firm grasp on our markets, and they're flexible to our needs."
VP, Marketing
|
| |
Opportunity
Unify the marketing for 5 divisions of a large multinational laser manufacturing firm. Each division had their own look, purpose, and guidelines. Coherent needed to portray a single vision, a single message, and a strong corporate path for integration, investors and customer service.
|
| |
Solution
Utilizing our Application Development servers, 3marketeers built a 1650 page website, complete with client-side editing capabilities. Coherent can now upload press releases, change contact information worldwide, and more effectively communicate with customers. In addition, the brand guidelines developed by 3marketeers was deployed across a complete literature program. |
| |
Results
5 divisions now share consistent corporate messaging, a congruent customer interface, and support - translating to brand recognition among customers, investors, and potential employees.
Increased customer interaction
End-user support costs down
Responsiveness for marketing managers
Automatic HR integration with backend
Automated literature fullfilment
Consistency with corp. brand guidelines |
| |
|
SCOPE
| Company |
> |
Coherent |
| Industry |
> |
Healthcare, Technology, Hardware, Products, Services, Emerging Market, International, Medical Devices, OEM, Government, Biomedical |
| Discipline |
> |
Brand Identity, Collateral, Tradeshow, Web Development, Research, Direct Mail, Advertising, Print, Online, Messaging, Strategy, Corporate Identity, Literature |
|
