3marketeers | Creative | Case Study: Anritsu


"We couldn't find anyone with more relevant experience than 3marketeers."
Director of Marketing Communications
 

Opportunity

Anritsu, a worldwide leader in RF Microwave Analyzer test equipment, needed to leverage their established position against a threat of Agilent's market entry. Anritsu needed assistance launching their products through print, online, and other supporting materials.
 

Solution

3marketeers developed strategic messaging differentiation and created a complete integrated advertising campaign through Print, Online, Tradeshow, Literature and Direct Response programs. Working with 3marketeers' onstaff Electrical Engineers, our design team was able to tap an extensive RF understanding and portray a worldwide messaging platform.
 

Results

  • Best performing unit within Anritsu
  • Marketing Director given increased responsibility
  • Supporting in-house team for worldwide adoption
 

SCOPE

Company  >  Anritsu
Industry  >  Technology, Hardware, Emerging Market, Consultative Selling, Government, Media, Communications Systems
Discipline  >  Brand Identity, Naming, Collateral, Tradeshow, Research, Advertising, Print, Online, Messaging, Strategy, Literature