3marketeers | Creative | Case Study: ThinkFree


"With your professional guidance and on-target marketing we're able to reach our varied markets with key messages and stunning graphics that are as innovative and fresh as our software solutions! Our recent launches in New York and Boston were a super success. It's great to work with a team as dedicated as 3marketeers."
President & CEO
 

Opportunity

ThinkFree, Inc. needed marketing and corporate identity solutions in a hurry. ThinkFree designs and sells, ThinkFree Office 3, an alternative office suite of applications compatible with MS-Word, Excel, and PowerPoint--the latest version of their professional productivity solutions. These applications are easy-to-use, efficient, and mobile. No other application is as seamless and efficient when it comes to moving files cross-platforms, operating systems, and computing devices. ThinkFree works with Mac, Windows, and Linux Systems. Key markets are: education, enterprise and SMB, professionals and home office workers.
 

Solution

3marketeers teams worked closely with the ThinkFree executives to consult and develop complete marketing, branding and positioning solutions for the company and products. The revitalizing branding included logos, packaging, a brand application guideline, text treatments product naming conventions, sales/ marketing collateral, and a trade show booth.
 

Results

  • Complete corporate identity program in weeks.
  • All brochures written, designed/printed in 3 weeks.
  • Stunning/practical trade show booth created.
  • Elegant and eye-catching package design was developed for a complete product family.
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    SCOPE

    Company  >  ThinkFree
    Industry  >  Consumer, Technology, Software, Products, Emerging Market, Start-Up, International, Nationwide, Education, Retail, Business Applications
    Discipline  >  Brand Identity, Collateral, Packaging & POP, Tradeshow, Messaging, Corporate Identity, Exhibits, Program Management