3marketeers | Creative | Case Study: Sesame Street - Workshop


"Elmo, Ernie and Bert look fantastic. These should fly off the shelves."
Director, Partner Licensing
 

Opportunity

Sesame Workshop aka Sesame Street, is an educational foundation who derives 67% of revenues from their family of brands including Big Bird, Elmo, Ernie, Bert and Cookie Monster. To leverage their existing properties, Sesame Street licenses these identities to 3rd party manufacturers and developers. Sesame Street wished to expand their brand to computer accessories to the 3 - 8 yr. children's market.
 

Solution

3marketeers worked directly with Sesame Street's internal licensing team, 3rd party manufacturing, and a team of product developers to package, promote and position computer components under the Elmo, Ernie, Bert and Cookie Monster properties.
 

Results

  • Products picked up by Amazon, Best Buy, Fry's
  • Featured in Wallstreet Journal
  • 5 week time to market
  • Award-winning packaging & product design
  • International production coordination
 

SCOPE

Company  >  Sesame Street
Industry  >  Consumer, Emerging Market, Start-Up
Discipline  >  Packaging & POP, Channel Programs, Program Identity, Messaging, Launch Programs