3marketeers | Creative | Case Study: Cisco Systems

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Sr. Director, Federal Marketing Programs


Cisco Systems manufactures and sells networking and communications products and provides services associated with that equipment and its use. The Company's products are installed at corporations, public institutions and telecommunication companies, as well as commercial businesses, and are also found in personal residences. Cisco provides a broad line of products for transporting data, voice and video within buildings, across campuses and around the world. Selling to the federal government is a key area of market expansion. Supporting distribution partners in the federal market with sales aids was of utmost importance for their phased market introduction.


3marketeers took a leadership role working with the Cisco Federal Marketing Programs Director. Our team developed consistent direct marketing pieces, distributor ads, and sales aids for the distribution partners to repurpose to their channel. Multiple programs ran simultaneously, each requiring customization, turnkey design and production, and ROI tracking.


  • Sales exceeded initial forecasts from partners
  • Distributors agreed to extend programs
  • Incentive programs exceeded expectations
  • Client was promoted


Company  >  Cisco Systems
Industry  >  Technology, Hardware, Products, Emerging Market, Start-Up, Nationwide, Government, Networking
Discipline  >  Collateral, Channel Programs, Lead Generation, Program Identity, Direct Mail, Advertising, Messaging, Launch Programs, Sales Aids, Demand Generation