Opportunity
Diamond Multimedia has been widely recognized as a pioneer in the graphics industry and a key player in launching the multimedia revolution. Diamond provides superior quality advanced graphics, audio and communications hardware solutions for home and business users, enabling them to create, access and experience compelling new media content from their desktops and through the Internet. The company was privately held (named DCC) and while the channel existed, products were perceived as "low cost", not the best choice from a "price/performance" perspective. No clear channel strategy existed beyond moving inventory. |
SCOPE
Company |
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Diamond Multimedia |
Industry |
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Consumer, Technology, Software, Products, Emerging Market, Start-Up, International, Gaming, SOHO |
Discipline |
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Brand Identity, Naming, Packaging & POP, Channel Programs, Tradeshow, Web Development, Research, Program Identity, Advertising, Print, Online, Messaging, Strategy |
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