"Initial Pilot Program generated a 26.5% reponse rate. One account rep. closed business in the first 2 days since launch of BullsEye!" Sr. VP & Chief Marketing Officer |
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OpportunityDevelop a Demand Creation program with 3 goals:
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Solution3marketeers deployed a BullsEye! Demand Creation program for Borland. Our team of copywriters and creatives worked with Borland's marketing team to develop unique messaging that was untraditional to Borland's previous thinking. By reaching C-Level executives, our program was able to put Borland sales teams in front of a new audience interested in total "solutions" vs. single product only. |
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Results
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SCOPE
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