3marketeers | Creative | Case Study: Borland


"Initial Pilot Program generated a 26.5% reponse rate. One account rep. closed business in the first 2 days since launch of BullsEye!"
Sr. VP & Chief Marketing Officer
 

Opportunity

Develop a Demand Creation program with 3 goals:
  • Position company away from "tools"
  • Generate leads internationally
  • Have a ROI beyond anything ever seen
 

Solution

3marketeers deployed a BullsEye! Demand Creation program for Borland. Our team of copywriters and creatives worked with Borland's marketing team to develop unique messaging that was untraditional to Borland's previous thinking. By reaching C-Level executives, our program was able to put Borland sales teams in front of a new audience interested in total "solutions" vs. single product only.
 

Results

  • Average $$/sale increased exponentially
  • 71% Int'l response rate & 26.5% in US
  • Agency list performed better than internal
  • Currently expanding for international launch
 

SCOPE

Company  >  Borland
Industry  >  Healthcare, Technology, Products, Fortune 1000, International, Nationwide, Consultative Selling, Government
Discipline  >  Lead Generation, Research, BullsEye!, Direct Mail, Demand Creation, Messaging, Strategy