3marketeers | Creative | Case Study: Adeza Biomedical

"You delivered a practical and motivational message to our Sales organization."
President & CEO


Adeza Biomedical designs, develops, manufactures and markets diagnostic products and services for the women's reproductive healthcare market. The company sought to dramatically improve awareness among the medical community for their Fetal Fibronectin test (FullTerm) which helps identify the risk of premature birth.


3marketeers developed collateral along with an identity and graphics program that clearly educated time-compressed healthcare professionals on the risks of premature birth. Each sales sheet defined a specific category of women, their pregnancy, and also determined their risk. Advertising, literature and a new website developed by 3marketeers supported both the healthcare practitioner and potential patient.


Sales force response has been outstanding. Healthcare professionals received solid facts and references on the risks of pre-term birth along with the availability to test and know the likelihood of delivering within a set period of time. Messaging emphasized full term assurance in both physician and patient materials. Additionally, website changes can be handled by the internal team, with overhauls automatically updated by 3marketeers.


Company  >  Adeza Biomedical
Industry  >  Healthcare, Consumer, Technology, Services, Emerging Market, Start-Up, Medical Devices, Consultative Selling
Discipline  >  Brand Identity, Collateral, Tradeshow, Direct Mail, Literature, Ads