"Work was smart, functional and cost-effective, providing all areas of recruitment a sound selling tool."
Director, College Recruiting Programs
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Opportunity
Pfizer, a global pharmaceuticals company, needed to reach recent college graduates to attract the best talent for its divisions around the world. Recruiters in multiple locations needed a central location to post job openings. Additional needs included a scalable marketing resource intranet.
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Solution
Develop a scalable college recruiting website and marketing resource intranet. Design, program, and track effectiveness while working with the corporate style guide. Launch a fully functional site complete with open-source backend on a 6-week schedule.
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Results
- Both sites live within 6 weeks
- Agency handled initial maintenance
- Easy-to-use interface for marketing/HR support
- Indepth user profiling
- Online surveys enable applicant prequalification
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SCOPE
| Company |
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Pfizer |
| Industry |
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Healthcare, Consumer, International, Pharmaceutical |
| Discipline |
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Web Development, Program Identity, Messaging, Strategy, Training Materials |
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