"You created an image 'larger than life' for us. In under 2 years, we went from 10 people to being acquired for $195,000,000."
Vice President of Marketing
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Opportunity
The enterprise security software category is highly cluttered, and brand recognition hard to come by. NetworkICE faced a dual challenge: How does a newcomer compete in this space? Can you drive brand preference in the enterprise security market and the consumer SOHO market at the same time? |
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Solution
3marketeers launched a software technology firm and a new product that drove brand preference and created loyalty. Our team started with in-depth research, created market differentiating messaging, and executed on retail packaging, online and print advertising, and a website complete with ecommerce. All elements of the marketing mix reflected the corporate identity to portray the larger brand; and all activities had a measurable ROI component to determine effectiveness. |
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Results
3marketeers helped create strong successes:
Strong enterprise intrusion detection brand
Retail sales of 283,000 units in 6 months
"Best of Show" for Packaging at Retail Vision 2000
NetworkICE acquired by ISS for $195,000,000 |
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SCOPE
| Company |
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NetworkICE |
| Industry |
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Technology, Software, Network Security, Networking |
| Discipline |
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Collateral, Advertising, Online, Messaging, Strategy |
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