3marketeers | Creative | Case Study: NetworkICE


"You created an image 'larger than life' for us. In under 2 years, we went from 10 people to being acquired for $195,000,000."
Vice President of Marketing
 

Opportunity

The enterprise security software category is highly cluttered, and brand recognition hard to come by. NetworkICE faced a dual challenge: How does a newcomer compete in this space? Can you drive brand preference in the enterprise security market and the consumer SOHO market at the same time?
 

Solution

3marketeers launched a software technology firm and a new product that drove brand preference and created loyalty. Our team started with in-depth research, created market differentiating messaging, and executed on retail packaging, online and print advertising, and a website complete with ecommerce. All elements of the marketing mix reflected the corporate identity to portray the larger brand; and all activities had a measurable ROI component to determine effectiveness.
 

Results

3marketeers helped create strong successes:
  • Strong enterprise intrusion detection brand
  • Retail sales of 283,000 units in 6 months
  • "Best of Show" for Packaging at Retail Vision 2000
  • NetworkICE acquired by ISS for $195,000,000
  •  

    SCOPE

    Company  >  NetworkICE
    Industry  >  Technology, Software, Network Security, Networking
    Discipline  >  Collateral, Advertising, Online, Messaging, Strategy