3marketeers | Creative | Case Study: Simultaneous Global Rebrand and 3 product launch


"I have found the 3marketeers team to be very dependable regardless of the sometimes 'challenging' deadlines we are under. The team's responsiveness helps me deploy programs worldwide - while keeping control locally.
VP, Worldwide Marketing
 

Opportunity

Nero, the creator of liquid media technology, provides consumers with the freedom to simply enjoy their music, photos, and videos, regardless of hardware or file format, by taking a unique platform-neutral approach to solution development. Nero wanted to generate awareness of their liquid media technology on a global scale with a complete company re-brand and launch in addition to three simultaneous new product launches.
 

Solution

3marketeers became the creative resource for Nero's global re-brand efforts, working directly with the US Theater Sr. Marketing Manager to drive six international market adoptions. 3marketeers quickly assembled the right internal team that would keep consistency, whether we were working on print, online or brand guidelines.

The 3marketeers creative team went to work developing everything Nero needed from new corporate identity to advertising, packaging and web site flash and interactive flash videos. In addition, 3marketeers helped launch three new products internationally to showcase Nero's liquid media technology.

  • Creating all consumer and marketing materials
  • Online, demos and print in eight languages
  • Sensitive to needs of international theatre teams
  • Work within 24-hour deadlines and time zones
 

Results

  • Nero expands worldwide dominance of liquid media
  • Unmatched press opportunities leverage new materials
  • Sr. Marketing Manager promoted to VP, Worldwide Marketing
  • ADDY Awards won for packaging and interactive videos
 

SCOPE

Company  >  Nero, Inc.
Industry  >  Consumer, Technology, Software, International, Retail
Discipline  >  Brand Identity, Collateral, Packaging & POP, Interactive/Multimedia, International Localization, Video/Film, Advertising, Print, Launch Programs, Corporate Identity