Skype Boosts Awareness of Benefits to Business Users
Skype, a SaaS platform, enables individuals and businesses to communicate and share files, but most don’t know that 80% of their total revenue is realized from businesses. This said, awareness was lacking among business users of the benefits of using Skype for company collaboration. Building awareness among key business decision-makers to improve business productivity has been the company’s goal to increase enterprise sales.
3marketeers developed and executed an effective multi-pronged marketing strategy that helped raise awareness of Skype solutions for the enterprise. And along came an industry marketing award in the process!
— Director of Product Marketing for Enterprise
The Solution
3marketeers, a demand generation agency, created several new B2B nurturing multi-lingual campaigns for Skype worldwide — including design, copywriting, programming, implementation, and reporting. 3marketeers managed the process from beginning to end, fully integrating with eTrigue’s lead generation platform. 3marketeers researched and procured targeted contact lists to add to the already well-populated Skype database, extending this campaign’s outreach to more than 4 million contacts, globally.
The Results
These multi-lingual campaigns enabled Skype to collect and nurture marketing leads through online communications and real-time activity tracking. In 45 days Skype successfully launched enterprise programs in twelve regions with impressive results, including:
- Increased qualified leads over 650% for the enterprise sales team
- 65 registrations per in-person Lunch-n-Learn without adding cost
- 400% more programs managed without adding staff
- The DemandGen Report Sales & Marketing Alignment Award
The program expanded to include OnDemand Webinars, Live Webinars, and additional regional Lunch-n-Learns for commercial mid-market audiences.
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