--- # Launching Global Programs Simultaneously Date: 2023-03-06 Summary: Automation Anywhere Launches Global Thru-Channel Lead Gen Programs Simultaneously The Opportunity Automation Anywhere was looking for an international, scalable, thru-channel partner campaign for two solutions that would enable partners to focus on sales follow-up versus program and content creation and execution. 3marketeers, a lead generation agency, developed two (2) turnkey six-month channel marketing campaigns leveraging […] Featured Image: https://www.3marketeers.com/wp-content/uploads/2023/03/Automation-Anywhere-feature-image.png --- ![Automation Anywhere - Case Study Banner](https://www.3marketeers.com/wp-content/uploads/2023/03/Automation-Anywhere-Banner.png) ![](https://www.3marketeers.com/wp-content/uploads/2023/03/Automation-Anywhere-logo.svg) # Automation Anywhere Launches Global Thru-Channel Lead Gen Programs Simultaneously The Opportunity Automation Anywhere was looking for an international, scalable, thru-channel partner campaign for two solutions that would enable partners to focus on sales follow-up versus program and content creation and execution. 3marketeers, a lead generation agency, developed two (2) turnkey six-month channel marketing campaigns leveraging the eTrigue lead generation platform, inviting ten global channel partners to engage with their campaign of choice. The Solution The Automation Anywhere Lead Acceleration Program was created — a soup-to-nuts, international, turnkey, six-month program, leveraging existing Automation Anywhere content with the option for customized content, along with: - Co-branded emails, landing pages, and infocenters - OnDemand webinars with Automation Anywhere content experts - Prospect list development - Real-time email lead alerts Additional program options included: - Content syndication with partner assets - Custom video creation with partner speakers - Custom webinar with Automation Anywhere and partner speakers - LinkedIn co-promotion with media The Results From the US to the UK to Abu Dhabi — this program launched simultaneously, and worldwide; MQL goals were set for each of the participating partners. This campaign remains ongoing, providing Automation Anywhere real-time visibility into each Partner’s follow-up performance and prospect visit engagement. Stay tuned for more results! ![Automation Anywhere - Automate Next - Landing Page 4](https://www.3marketeers.com/wp-content/uploads/2023/03/Automation-Anywhere-Webinar-Now-and-Next-1.png) ![Automation Anywhere - Automate Next - Email 4](https://www.3marketeers.com/wp-content/uploads/2023/03/AutomationAnywhere-AutomateNext-Email-4-PROOF-2.png) More Creative Samples ## Perfectly designed, coded and delivered Check Point in “Harmony” with Their Channel Check Point Technologies Check Point in “Harmony” with Their Channel Our agency provided Check Point a scalable, turnkey, Thru-Channel Partner campaign to market their unified security solution. [Discover More](/portfolio/check-point-technologies-in-harmony-with-their-channel/) ROSA Programs AWS and Red Hat Corporate and Partner ROSA Programs What started out as a corporate play to 400k+ prospects evolved into a scalable Partner Lead Acceleration program. [Discover More](/portfolio/aws-red-hat-rosa-programs/) Building a Better Prospect List Building a Better Prospect List Watch to learn about different list-building methodologies, options to ensure the best quality, and a list’s role in an effective demand generation program. [Discover More](/portfolio/building-a-better-prospect-list/) [elementor-template id="76705"]