Automation Anywhere Launches Global Thru-Channel Lead Gen Programs Simultaneously
Automation Anywhere was looking for an international, scalable, thru-channel partner campaign for two solutions that would enable partners to focus on sales follow-up versus program and content creation and execution. 3marketeers, a lead generation agency, developed two (2) turnkey six-month channel marketing campaigns leveraging the eTrigue lead generation platform, inviting ten global channel partners to engage with their campaign of choice.
The Automation Anywhere Lead Acceleration Program was created — a soup-to-nuts, international, turnkey, six-month program, leveraging existing Automation Anywhere content with the option for customized content, along with:
- Co-branded emails, landing pages, and infocenters
- OnDemand webinars with Automation Anywhere content experts
- Prospect list development
- Real-time email lead alerts
Additional program options included:
- Content syndication with partner assets
- Custom video creation with partner speakers
- Custom webinar with Automation Anywhere and partner speakers
- LinkedIn co-promotion with media
From the US to the UK to Abu Dhabi — this program launched simultaneously, and worldwide; MQL goals were set for each of the participating partners. This campaign remains ongoing, providing Automation Anywhere real-time visibility into each Partner’s follow-up performance and prospect visit engagement. Stay tuned for more results!
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