Strategic planning is the foundation of any effective communications platform or brand architecture. At 3marketeers, our strategic mapping methods integrate a powerful combination of research, experience and more research. Highly impactful messaging builds from a rock-solid understanding of a product’s attributes and benefits, customer insights, category dynamics, and strategic mapping provides a framework for the overall creative process.
Do you know what factors make your customers buy? Or how much your biggest competitor is spending on advertising? Have you thought about focus groups but don't know where to turn?
Ongoing quality research can mean the difference between a good marketing campaign and a great one. Our research products can create a roadmap to help you reach new customers at a time when they are most likely to buy. Our team utilizes proprietary methods, primary research and a full suite of secondary research tools.