Nintendo - Taxan/Kaga Packaging, Advertising, and POP

GI Joe sold out in three months.

The Opportunity

Nintendo is a world-class family of products and technology for the consumer gaming market. To leverage licensed properties, Nintendo works with 3rd party manufacturers and developers to develop new products for the consumer market.

The Solution

3marketeers worked directly with Nintendo, Taxan/Kaga, and Hasbro internal teams, 3rd party manufacturing, and a team of product developers to package, promote and position GI Joe, Low-G-Man, 8 Eyes, and a host of other games.

The Results

• Products picked up worldwide
• Sold out GI Joe in 3 months
• Complete program including packaging, advertising, POP
• 6-week time to market
• Award-winning packaging
• International production coordination

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