Sony “Digital Electronic Newsroom” NAB Tradeshow Launch
Everything is completed on-time, on budget, as promised — always.
The Opportunity
Position, design, produce, and coordinate launch of Sony “Digital Electronic Newsroom” for worldwide introduction at the NAB tradeshow. It was a short turnaround — the show occurred less than three months from start date.
The Solution
3marketeers worked with Senior Management and coordinated product definitions relevant to an international audience. Utilizing video conferencing, our teams worked with the Japan Product Engineers of Sony, and their US counterparts simultaneously — since working products did not exist yet, we needed to ensure our accuracy of definition.
The Results
• Solution adopted by Turner, Fox, and BBC
• Agency delivered under projected budget
• Produced 11 corp. positioning/product brochures
• Created all tradeshow graphic panels
• Supported show with direct mail
NAB Tradeshow Literature
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