Marketing and Sales can be united, harvesting prospects and delivering more qualified leads.
Integrating Lead Generation and Tracking
A properly designed lead generation system should offer ongoing, closed-loop, measurable programs which nurtures and builds valuable 1:1 relationships. Online campaigns should be "rules-based" and automated so marketing can design programs which help prospects "sell themselves". eTrigue is the lead generation and lead harvesting platform, complete with marketing support to deliver best practices ongoing to ensure higher success - faster.
eTrigue® Lead Generation & Lead Harvesting Helps Identify Which Prospects to Focus on
The eTrigue platform not only manages online lead generation, but also real-time notifications and rules-based triggering for continued lead development and identified prospect activity-based tracking. In it's 4th generation, eTrigue is designed to solve the accountability gap between marketing efforts which generate leads and sales efforts which require continual leads that meet changing "qualification" criteria. With eTrigue, sales teams can now count on a predictable qualified lead pipeline.