A properly designed lead generation system should offer ongoing, closed-loop, measurable programs which nurtures and builds valuable 1:1 relationships. Online campaigns should be "rules-based" and automated so marketing can design programs which help prospects "sell themselves". eTrigue is the lead generation and lead harvesting platform, complete with marketing support to deliver best practices ongoing to ensure higher success – faster.
The eTrigue platform not only manages online lead generation, but also real-time notifications and rules-based triggering for continued lead development and identified prospect activity-based tracking. In it's 4th generation, eTrigue is designed to solve the accountability gap between marketing efforts which generate leads and sales efforts which require continual leads that meet changing "qualification" criteria. With eTrigue, sales teams can now count on a predictable qualified lead pipeline.
According to the Aberdeen Group, up to 70% of leads are never followed up. Now, using the latest intelligent lead generation and harvesting platforms and programs, companies can resolve this issue by enabling Marketing to automatically deliver real-time sales leads, and continually harvest prospects over time.
This on-demand webinar will share how Coradiant utilizes an integrated approach to lead generation and ongoing prospect harvesting.
See how Redline Networks implemented a complete lead generation & lead harvesting system ensuring"hot" leads were automatically captured and routed to the appropriate salesperson for rapid action.
See how Silver Peak found more than just a tool for lead generation, they discovered a complete marketing support team and processes to effectively automate their "lead harvesting" programs.