3marketeers Advertising, Inc.

Lead Generation, Harvesting, Demand Creation, and Guerilla Marketing

3marketeers | Creative | Case Study: Adobe


"3marketeers quickly grasps new market opportunities, and are extremely flexible allowing us to meet our deadline."
Director of Govt. Channel Programs
 
Opportunity
Faced with a short timetable, 3marketeers was brought in to direct 30 product managers and launch Adobe's Govt. Sales Channel program for a full solution oriented product line.
 
Solution
3marketeers coordinated the development of "Solution Selling" to meet Government buying patterns in contrast to the traditional product centric approach typical of the "status quo" at Adobe. Complete deliverables included developing the Program Identity, 26 datasheets, Co-op Reseller ads, an online campaign, direct mail, training materials and complete launch plan.
 
Results
  • 8-week channel launch
  • Anticipated $35,000,000 of revenue in the first 6 months
 

SCOPE
Company  >  Adobe
Industry  >  Services, Nationwide, Reseller Program, Government
Discipline  >  Collateral, Channel Programs, Web Development, Lead Generation, Program Identity, BullsEye!, Direct Mail, Advertising, Print, Demand Creation, Online, Strategy, Launch Programs


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