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"3marketeers quickly grasps new market opportunities, and are extremely flexible allowing us to meet our deadline." Director of Govt. Channel Programs |
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Opportunity Faced with a short timetable, 3marketeers was brought in to direct 30 product managers and launch Adobe's Govt. Sales Channel program for a full solution oriented product line. |
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| Solution 3marketeers coordinated the development of "Solution Selling" to meet Government buying patterns in contrast to the traditional product centric approach typical of the "status quo" at Adobe. Complete deliverables included developing the Program Identity, 26 datasheets, Co-op Reseller ads, an online campaign, direct mail, training materials and complete launch plan. |
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Results
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SCOPE
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Match Discipline and Discipline
- UltraRF
- Kodak
- Business Credit USA
- Polycom
- Sony
- All Covered
- ApplicationContinuity.Org
- Kodak
- Skype boosts awareness of benefits to business use ...
- Tripwire
Match Discipline
- Business Credit USA
- Disney
- iRiver America
- Kidzmouse
- Skype boosts awareness of benefits to business use ...
Match Industry
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