Return-On-Investment Calculator (ROI)

Use this calculator to determine the ROI for any marketing program - lead generation, email, sponsorship, direct mail, or telemarketing. Just enter your program costs, target variables and projected program results under Input. Then click Calculate to instantly determine the estimated ROI and other pertinent details like cost per piece, cost per response, cost per sale, anticipated revenue generated, number of new customers and more.

Use this tool to test different sets of assumptions and see how your program results might vary with differing response and higher conversion rates. This tool is absolutely free -- no registration is required!

Ask us about BullsEye! Lead Generation programs, and our 15, 30 or 40% response rates! To speak with an expert in Consultative Selling Programs, call 408.293.3233.

*Required fields - use numbers only
* How many pieces are you sending? (email, direct mail, calls, etc)
* What are the total program costs ($)?
* Response Rate: What % response do you expect (%)?
* Conversion Rate: What % of responders do you expect will buy (%)?
* How much do you expect each buyer to spend on average ($)?
# Responders Cost per response
# Buyers Cost per buyer
Total Revenue ($) Cost per piece
ROI (%)