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# Safe Never Sleeps Program

Date: 2014-09-20
Summary: McAfee “Safe Never Sleeps” Campaign Global software security leader, McAfee, was looking for high-impact creative positioning in the increasingly noisy cybersecurity space.  “Safe Never Sleeps” was created and launched internationally – a fully integrated campaign that included print, digital, outdoor and tradeshow assets that cut through the competitive clutter. Building Signage Webpage Tradeshow Signage Publication […]
Featured Image: https://www.3marketeers.com/wp-content/uploads/2023/02/McAfee_Safe_Never_Sleeps_Case_Study.png
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![](https://www.3marketeers.com/wp-content/uploads/2023/02/McAfee-red-Feature-1.png)
![](https://www.3marketeers.com/wp-content/uploads/2023/02/McAfee-red-Feature-3.png)
![](https://www.3marketeers.com/wp-content/uploads/2023/02/McAfee-red-Feature-4.png)
![](https://www.3marketeers.com/wp-content/uploads/2023/02/McAfee-red-Feature-2.png)
![McAfee-TM-h-logo-red-rgb](https://www.3marketeers.com/wp-content/uploads/elementor/thumbs/McAfee-TM-h-logo-red-rgb-q0x5h16va3h9eaqeqba78rkvgp2dl85q7keccf1gic.png)

# McAfee "Safe Never Sleeps" Campaign

Global software security leader, McAfee, was looking for high-impact creative positioning in the increasingly noisy cybersecurity space.  “Safe Never Sleeps” was created and launched internationally – a fully integrated campaign that included print, digital, outdoor and tradeshow assets that cut through the competitive clutter.

Building Signage

![](https://www.3marketeers.com/wp-content/uploads/2022/12/McAfee-Building-Signage-e1671651103325.png)

Webpage

![](https://www.3marketeers.com/wp-content/uploads/2022/12/0803-mcafee.jpeg)

Tradeshow Signage

![](https://www.3marketeers.com/wp-content/uploads/2022/12/0_450_800_0_70__Galleries_20110819042522_IMG_7275.jpeg)

Publication

![](https://www.3marketeers.com/wp-content/uploads/2022/12/McAfee_Publication-e1671649739114.png)

Print Campaign

![](https://www.3marketeers.com/wp-content/uploads/2022/12/McAfee_Connected_Ad-791x1024.jpg)
![](https://www.3marketeers.com/wp-content/uploads/2022/12/McAfee_Patrol_Ad-791x1024.jpg)

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