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# ETRADE Corporate Branding | 3marketeers Advertising

Date: 2016-12-19
Summary: E*TRADE Branding The Opportunity In 1992, 3marketeers started working with TradePLUS founder Bill Porter, before there was an E*TRADE. Today E*TRADE Financial Corporation is a global financial services holding company that offers a range of financial products and services primarily through its subsidiaries. The company serves retail, corporate and institutional customers, principally under the E*TRADE Financial brand, […]
Featured Image: https://www.3marketeers.com/wp-content/uploads/2023/01/etrade-case-study-feature-img-1.png
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![eTrade Logo](https://www.3marketeers.com/wp-content/uploads/2023/01/etrade-logo.jpeg)															
			
# E*TRADE Branding
		
		The Opportunity

In 1992, 3marketeers started working with TradePLUS founder Bill Porter, before there was an E*TRADE. Today E*TRADE Financial Corporation is a global financial services holding company that offers a range of financial products and services primarily through its subsidiaries. The company serves retail, corporate and institutional customers, principally under the E*TRADE Financial brand, providing brokerage, banking and lending products through electronic delivery channels, including the Internet.

															![](https://www.3marketeers.com/wp-content/uploads/2022/10/orange-quote-1.png)															
			
# 3marketeers helped us name, brand, and launch our company. We worked hands on with senior people even though we were only a start-up.
		
		The Solution

3marketeers worked directly with TradePLUS executives to develop the E*TRADE Corporation naming, logo identity, nationwide advertising for early adopters, media placement, collateral, and direct marketing programs to launch the E*TRADE corp/product naming and concept. The E*TRADE Financial logo in use today, is a direct derivative of the work produced by 3marketeers for E*TRADE.

		The Results

- E*TRADE was responsible for creating online trading as an industry
- Agency named company
- Agency created Corp. Branding
- Created early adopter program prior to company IPO
- Helped market initial E*TRADE game through CompuServe & AOL to get consumers comfortable with online trading
- Responsible for early adopter direct mail, media and communications
- 4 years as agency of record
- $4 billion market cap

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