Lead Nurturing 101: campaigns, content and checklists for success

Part of our webinar series:

Filling the Sales Lead Pipeline for Your Company.

The Tactics and Tips to Get You There

You’ve tried telemarketing, email and social media – yet these tactics don’t work the same when targeting the C-level. Watch the on-demand replay "Demand Gen to Reach the Corner Office" to learn unique ways to achieve response rates of 10% or higher when targeting Director, VP and C-level prospects. 3marketeers Advertising speakers Jeff Holmes, CEO and Beryl Israel, VP of Account Services, discuss the following aspects of highly targeted demand generation:

  • Unique challenges of reaching busy executives
  • Comparing options for demand generation
  • A new spin to reach your audience
  • Measurement and ROI
  • Ensuring sales teams are accountable for follow up
  • Scaling your program for small and large audiences
  • Best practices for successful results
  • 8 tips to a smoother outcome

Watch this webinar to learn how to deliver 10% and higher response rates when targeting busy executives. Having run hundreds of demand generation and marketing programs for clients in 91 countries, we’ll share what works best—and what doesn’t.

You might also enjoy a helpful Quick Tips Guide: Engaging Your Sales Team to Prioritize, Follow Up Faster and Close More Sales.

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