Watch this webinar, "Building a Better Prospect List - An Overview and Best Practices for Effective List Development," to learn about different list building methodologies, options to ensure the best quality, and a list's role in an effective demand generation program.

Speakers Frank Jamieson, Principal, Applied DM Research, Jeff Holmes, CEO of 3marketeers Advertising, and Beryl Israel, VP of Account Services, discuss effective list building techniques and resources. In this webinar, they cover.

• List building goals and timelines
• The difference between renting and owning your data
• Building a better list - methodology to get the best data in a timely fashion
• Appending, validating, and testing your data
• Checklist for better lists
• 7 tips to build a better list

Learn how to build a better prospect list as part of your overall demand-generation program. Having run hundreds of demand generation, retargeting, and marketing programs for clients, we’ll share what works best—and what doesn’t.

Download the Checklist to Building and Effective Prospect List (46.9 KB)