Branding is a creative process, but before the creative work begins we take a hard look at your products, markets, growth potential and likely coming market changes.
It starts with a SWOT overview looking at competitive strengths, weaknesses, and identifies market threats, and opportunities. Marketing is relative to its environments. We need to understand how your customers and competition look at you in addition to how you see them. What bars the competition from your key customers and what keeps you from getting the competition’s key customers?
Then as we drill down, we look at your products: the rising stars and the dogs. How advanced are your stars in their life cycles? Is this a new market with pioneering technology and rapid changes, or is the market mature?
Once we have established these and other benchmarks, we look at the underlying brand questions. MarketScope is the research and discovery phase of campaign development and the foundation for branding and strategy.