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Total of 26 case studies matched your search criteria:

  • Adobe

    3marketeers coordinated the development of "Solution Selling" to meet Government buying patterns in contrast to the traditional product centric approach typical of the "status quo" at Adobe. Complete deliverables included developing the Program Identity, 26 datasheets, Co-op Reseller ads, an online campaign, direct mail, training materials and complete launch plan.

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  • Align

    We embraced the opportunity to evolve Align's brand with a fresh approach in their new print and lead generation/email campaigns. The message promoted practice growth for dentists with statistics supporting both Invisalign's popularity with patients and its improved clinical outcomes. A strong call to action focused on limited-time savings on training and drove dentists to a landing page for easy course registration.

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  • Anritsu

    3marketeers developed strategic messaging differentiation and created a complete integrated advertising campaign through Print, Online, Tradeshow, Literature and Direct Response programs. Working with 3marketeers' onstaff Electrical Engineers, our design team was able to tap an extensive RF understanding and portray a worldwide messaging platform.

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  • Anritsu-ASR

    3marketeers worked with Anritsu Product Managers, Sales Team members, and a current customer to determine the driving factors required for deployment within the core defense market. By leveraging the key imaging previously developed by 3marketeers, our team was able to repurpose pieces to cost-effectively and quickly deploy an integrated campaign for the new market.

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  • ApplicationContinuity.Org

    The 3marketeers team worked to create a focused conference for IT and business professionals. Through print/online advertising, and viral marketing initiatives, 3marketeers was able to create, coordinate and execute to drive registrations within a target audience for AppCon 2007. 3marketeers managed the planning, negotiation, promotion and facilitation of the conference and helped to create the awareness that ApplicationContinuity.org and its sponsors were seeking.

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  • ApplicationContinuity.Org

    The 3marketeers team worked to create a focused conference for IT and business professionals. Through print/online advertising, and viral marketing initiatives, 3marketeers was able to create, coordinate and execute to drive registrations within a target audience for AppCon 2007. 3marketeers managed the planning, negotiation, promotion and facilitation of the conference and helped to create the awareness that ApplicationContinuity.org and its sponsors were seeking.

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  • Coherent

    Utilizing our Application Development servers, 3marketeers built a 1650 page website, complete with client-side editing capabilities. Coherent can now upload press releases, change contact information worldwide, and more effectively communicate with customers. In addition, the brand guidelines developed by 3marketeers was deployed across a complete literature program.

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  • Diamond Multimedia

    3marketeers team members renamed the company and aggressively repackaged the product line to create an in-channel brand. The resulting effect created vast new opportunities for the new "Diamond Multimedia". Channel sales increased significantly via a new co-op advertising campaign and Diamond Multimedia soon went public. The elements of the brand created by our team still exist today on all packaging, the website and in the channel.

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  • eTrade

    3marketeers worked directly with TradePLUS executives to develop the eTrade corp. naming, logo identity, nationwide advertising for early adopters, media placement, collateral, and direct marketing programs to launch the eTrade corp/product naming and concept. The eTrade Financial logo in use today, is a direct derivative of the work produced by 3marketeers for eTrade.

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  • Hewlett-Packard

    3marketeers was given 6 weeks from conception to launch. Once the brand message was derived, complete graphics for a 125' x 125' tradeshow booth were created, which leveraged graphics from the prior direct mail program. A 3-minute video loop was created as a centerpiece for the booth, with re-purposing for additional launch pieces.

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  • IC Verify

    3marketeers positioned ICVerify as a young, innovative company, with technology solutions that were revolutionary. Each ad addresses a new product but continues to feature the baby and youthful elements. This idea has been spun off to other promotional avenues including trade show booths and direct mail marketing.

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  • Kodak

    Kodak turned to 3marketeers' BullsEye! to generate real leads, with measurable metrics. Our tailored BullsEye! Lead Generation program delivered unprecedented results among targets in the US and internationally with everything localized regionally.

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  • Kodak

    3marketeers created a complete OLED brand wrapped around "NuVue". In addition to obtaining an industry website URL to establish broad market awareness for analysts and press, 3marketeers created materials on behalf of Kodak that addressed product development audiences both in the US, Japan and China. Our unique program to incorporate web landing pages directly into the literature, enables Kodak to save money for product updates, specs, and ever changing technology enhancements without costly reprinting of brochures. All materials were translated regionally by 3marketeers teams in Japan.

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  • Kodak Image Sensors

    Kodak turned to 3marketeers for direction. After extensive research, we presented this positioning statement: Kodak leads the image sensor industry through sustained innovation. A unique combination of technological, design and support innovation has made Kodak the premier choice worldwide among high-performance image sensor suppliers. That spirit of innovation continues as Kodak leverages its unparalleled experience in imaging to expand its base of proprietary technology. By combining this fundamental core IP with strategic processes, Kodak produces image sensors to fill the areas of greatest importance to our customers' success.

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  • Pinnacle Systems

    Consumer demand through both the Studio and a new EZ product line were driven through user-experience creative motifs. The messaging strategy emphasized "next-generation functionality" combined with "ease of use" for "Soccer Moms". The advertising campaigns employed nationwide and regional print, online, instore media channels, endcaps, and Co-op programs. An engaging look and feel was tailored for retail outlets including Best Buy and Circuit City.

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  • Pinnacle Systems

    Consumer demand through both the Studio and a new EZ product line were driven through user-experience creative motifs. The messaging strategy emphasized "next-generation functionality" combined with "ease of use" for "Soccer Moms". The advertising campaigns employed nationwide and regional print, online, instore media channels, endcaps, and Co-op programs. An engaging look and feel was tailored for retail outlets including Best Buy and Circuit City.

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  • Pinnacle Systems

    Consumer demand throughout the product line was driven through the creative motifs. The messaging strategy emphasized "next-generation functionality", "stability", and "ease of use" for "Soccer Moms". The advertising campaign employed a diverse mix of media channels, and a refined, engaging look in packaging was tailored for retail outlets including Walmart, Costco, and Sam's Club.

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  • Pinnacle Systems - Reseller Program

    3marketeers created messaging emphasizing "next-generation functionality" combined with "ease of use" for "Soccer Moms". To drive demand among Resellers we spoke to our tremendous Co-op support program being rolled out including, nationwide and regional print, online, instore media channels, endcaps, and promo/spiff programs.

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  • Seiko Instruments

    3marketeers developed considerable instore support programs highlighting new uses, software integration with familiar applications, and leveraged the Seiko name with Channel promotions. Our team developed POP displays, shelf talkers, danglers, direct mail programs, coupon incentives, after sale promotions, follow-on support sales materials, and co-op advertising.

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  • Simultaneous Global Rebrand and 3 product launch

    3marketeers became the creative resource for Nero's global re-brand efforts, working directly with the US Theater Sr. Marketing Manager to drive six international market adoptions. 3marketeers quickly assembled the right internal team that would keep consistency, whether we were working on print, online or brand guidelines.

    The 3marketeers creative team went to work developing everything Nero needed from new corporate identity to advertising, packaging and web site flash and interactive flash videos. In addition, 3marketeers helped launch three new products internationally to showcase Nero's liquid media technology.

    • Creating all consumer and marketing materials
    • Online, demos and print in eight languages
    • Sensitive to needs of international theatre teams
    • Work within 24-hour deadlines and time zones

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  • Teledex

    3marketeers worked closely with the product management team at Teledex to identify core messaging drivers as they related to the hospitality and SMB marketplaces. Based on initial findings, our team developed 5 advertising concepts for advertising and product packaging, testing each during indepth focus group research.

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  • Teneros

    3marketeers handled everything from company naming, identity and collateral, message positioning, site development/programming, content generation, premium content development and deployment of an eTrigueR Integrated Lead Generation & Lead Harvesting system for Teneros. With three teams working in parallel, we build all new collateral, and ensure all "hot" leads are automatically captured and routed to the appropriate sales team for rapid processing. The 3marketeers marketing support team works ongoing to create, coordinate and execute staged marketing programs to handle all prospect followup within eTrigue. eTrigue's rules based engine allows for changes within the sales process on the fly as the Teneros sales teams increase as well.

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  • Tripwire

    Develop an advertising campaign to run in industry publications that establishes Tripwire in the context of integrity management, and educates customers as to its necessary role in reducing operational risk. 3marketeers delivered breakthrough creative against a key message of providing IT greater control over and visibility into operations. The campaign ran against a highly-targeted media schedule, and created strong brand presence and exposure.

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  • U-Systems

    To help recruit study participants, U-Systems came to 3marketeers for a two-phased approach to branding and awareness:

    • Phase 1: Brand development, which included graphic design and a design guide
    • Phase 2: Execution of the brand, which included use of the brand in participant-oriented brochures and posters targeted at multiple age and ethnic audiences.

      Based on experience working with other bio/medical device companies and end-user, patient audiences, 3marketeers developed a brand concept that:
    • Supports the opportunity for women to help others and themselves
    • Attracts patient volunteers and encourages study participation
    • Leverages the importance of breast cancer screening for all women
    • Identifies the advanced and patient-friendly technology

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  • UltraRF

    3marketeers utilized in-depth knowledge of RF markets, interviewed integrators, beta customers, management team, and developed strategy along with a tactical launch plan. Our team developed the name "UltraRF", complete corporate literature, 300 page databooks, and the corporate website within 5 week window.

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  • Wherify/Wherifone

    3marketeers worked with the Wherify management team to formulate a "Go-to-Market" brand. Product identity, corp. website, product website, packaging directions, and other brand applications have been developed. 3marketeers created a flexible "fun-loving", "care-free" feel for imaging, and identity, yet tied the GPS tracking nature as a product differentiator.

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