3marketeers | Creative | Case Study: Hyundai


"3marketeers was able to speak intelligently with our resellers and help us single in on the best way to overcome their buying objections."
VP of Marketing & Sales
 

Opportunity

Overcome objections to buying Hyundai products due to belief that company was exiting market for monitors.
 

Solution

Through interviews with customers of Hyundai, 3marketeers determined that leveraging the position of Hyundai as a large multinational manufacturer with world-wide support was the missing messaging from the Reseller piece.
 

Results

  • Increased sales to Reseller channel for monitors
  • Differentiate computer division from monitor division of company
  • Increased awareness of Hyundai as monitor manufacturer
 

SCOPE

Company  >  Hyundai
Industry  >  Hardware
Discipline  >  Advertising