"3marketeers was able to speak intelligently with our resellers and help us single in on the best way to overcome their buying objections."
VP of Marketing & Sales
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Opportunity
Overcome objections to buying Hyundai products due to belief that company was exiting market for monitors. |
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Solution
Through interviews with customers of Hyundai, 3marketeers determined that leveraging the position of Hyundai as a large multinational manufacturer with world-wide support was the missing messaging from the Reseller piece. |
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Results
- Increased sales to Reseller channel for monitors
- Differentiate computer division from monitor division of company
- Increased awareness of Hyundai as monitor manufacturer
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SCOPE
| Company |
> |
Hyundai |
| Industry |
> |
Hardware |
| Discipline |
> |
Advertising |
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