3marketeers | Creative | Case Study: NetworkICE


"You created an image 'larger than life' for us. In under 2 years, we went from 10 people to being acquired for $195,000,000."
Vice President of Marketing
 

Opportunity

The enterprise security software category is highly cluttered, and brand recognition hard to come by. NetworkICE faced a dual challenge: How does a newcomer compete in this space? Can you drive brand preference in the enterprise security market and the consumer SOHO market at the same time?
 

Solution

3marketeers created a corporate website complete with backend ecommerce capabilities, tracking, ROI metrics, and threaded support services. The website was launched within a 6 week start-to-live window.
 

Results

  • Ecommerce capabilities for retail product
  • User interface for content edits
  • Database integration for user profiling
  • NetworkICE acquired by ISS for $195,000,000
 

SCOPE

Company  >  NetworkICE
Industry  >  Technology, Software, Emerging Market, Start-Up, International, Consultative Selling, Network Security, Networking
Discipline  >  Brand Identity, Web Development, Advertising