3marketeers | Creative | Case Study: UCSF-SFGH Orthopaedic Trauma Center


"I look at all these other educational and health sites and they're not even half as slick as ours."
Manager, Division of Orthopaedic Surgery
 

Opportunity

UCSF/San Francisco General Hosptial Orthopaedic Trauma Center needed to raise awareness among patients, physicians and funding sources. The Center offers some of the highest-caliber staff, research and residency programs worldwide. However it suffered from low service expectations due to its location and a high percentage of indigent care to the San Francisco Bay Area. The website initiative was led by a time-compressed and under-staffed department.
 

Solution

3marketeers designed a site that is easy to manage and update by OTC staff members. Our on-staff healthcare experts took a large burden off the OTC writers by editing copy for three target audiences. Through a rigorous review protocol, the comprehensive 120-page site emerged to educate patients and referring physicians, showcase research, and attract funds.
 

Results

  • Center is better able to fulfill its promise of "providing service, no matter where".
  • Site can be hosted anywhere and updated with minimal coding knowledge.
  • Clean design invites visitors to explore.
 

SCOPE

Company  >  UCSF-SFGH Orthopaedic Trauma Center
Industry  >  Healthcare, Consumer, International
Discipline  >  Web Development, Program Identity, Messaging, Strategy