"I look at all these other educational and health sites and they're not even half as slick as ours."
Manager, Division of Orthopaedic Surgery
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Opportunity
UCSF/San Francisco General Hosptial Orthopaedic Trauma Center needed to raise awareness among patients, physicians and funding sources. The Center offers some of the highest-caliber staff, research and residency programs worldwide. However it suffered from low service expectations due to its location and a high percentage of indigent care to the San Francisco Bay Area. The website initiative was led by a time-compressed and under-staffed department. |
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Solution
3marketeers designed a site that is easy to manage and update by OTC staff members. Our on-staff healthcare experts took a large burden off the OTC writers by editing copy for three target audiences. Through a rigorous review protocol, the comprehensive 120-page site emerged to educate patients and referring physicians, showcase research, and attract funds. |
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Results
- Center is better able to fulfill its promise of "providing service, no matter where".
- Site can be hosted anywhere and updated with minimal coding knowledge.
- Clean design invites visitors to explore.
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SCOPE
| Company |
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UCSF-SFGH Orthopaedic Trauma Center |
| Industry |
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Healthcare, Consumer, International |
| Discipline |
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Web Development, Program Identity, Messaging, Strategy |
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