3marketeers | Creative | Case Study: eTrade

"3marketeers helped us name, brand and launch our company back in '92. We worked hand's on with senior people even though we were only a start-up."
Founder, TradePlus/eTrade


3marketeers started working with TradePLUS founder Bill Porter, before there was an eTrade, 1992. Today E*TRADE Financial Corporation is a global financial services holding company that offers a range of financial products and services primarily through its subsidiaries. The Company serves retail, corporate and institutional customers, principally under the E*TRADE FINANCIAL brand, providing brokerage, banking and lending products through electronic delivery channels, including the Internet.


3marketeers worked directly with TradePLUS executives to develop the eTrade corp. naming, logo identity, nationwide advertising for early adopters, media placement, collateral, and direct marketing programs to launch the eTrade corp/product naming and concept. The eTrade Financial logo in use today, is a direct derivative of the work produced by 3marketeers for eTrade.


  • Created Online Trading industry
  • Renamed Company
  • 4 years as agency of record 1992 - 1996
  • $4 Billion Market Cap
  • Created early adopter program prior to company IPO


Company  >  eTrade
Industry  >  Consumer, Services, Emerging Market, Start-Up, International, Nationwide, Media
Discipline  >  Brand Identity, Naming, Collateral, Lead Generation, Research, Advertising, Print, Online, Messaging, Strategy, Corporate Identity, Media