3marketeers | Creative | Case Study: Heraeus Medical


"3marketeers programs ensure my sales group works 'SMART'. Our sales are 250% over goal and our marketing costs are down."
President, CEO
 

Opportunity

Heraeus provides capital equipment that is for a specialized environment. Heraeus' sales staff faced challenges getting the attention of decision makers with little time and constrained budgets. Heraeus needed a way to fill the sales pipeline with leads in order to generate immediate sales for a nationwide product launch.
 

Solution

3marketeers implemented a BullsEye! Demand Creation/Lead Generation program complete with substantial messaging, backend lead analysis, ROI, target, and real-time prospect tracking. The prospect list included approximately 3,000 time challenged Directors of ICU and Directors of CCU for hospitals throughout the USA, which needed to be split among 11 geographically dispersed Sales Reps. The BullsEye! system preloaded decision makers with information, tracked their response, and immediately notified the sales team that a prospect was viable. The system also provided automated scoring to prepare Sales Rep's for the initial conversation.
 

Results

  • 34% response rate in first week
  • $13,000,000 in sales generated in 5 months
  • Regional rollout over 5 week period
  • Messaging tuned based on Sales feedback
 

SCOPE

Company  >  Heraeus Medical
Industry  >  Healthcare
Discipline  >  Brand Identity, Web Development, Lead Generation, BullsEye!, Demand Creation, Messaging, Strategy, Literature, Ads