Solution
Consumer demand throughout the product line was driven through the creative motifs. The messaging strategy emphasized "next-generation functionality", "stability", and "ease of use" for "Soccer Moms". The advertising campaign employed a diverse mix of media channels, and a refined, engaging look in packaging was tailored for retail outlets including Walmart, Costco, and Sam's Club.
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SCOPE
Company |
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Pinnacle Systems |
Industry |
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Consumer, Technology, Hardware, Software, Products, Emerging Market, Nationwide, Reseller Program, Media |
Discipline |
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Brand Identity, Packaging & POP, Interactive/Multimedia, Channel Programs, Video/Film, Advertising, Print, Online, Messaging, Strategy, Corporate Identity, Ads |
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